Training course – AI Image & Video Generation – Hospitality & Tourism

AI Image & Video Generation for Hospitality and Tourism

Create images and video with Midjourney, GPT-Image, Adobe Firefly and Runway: prompting, image rights, brand consistency and workflows.

Duration
6 hours, one session
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“AI Image & Video Generation for Hospitality and Tourism” is a hands-on course for roles such as Hotel management and front office teams, Reservations and sales departments and Destination management organisations and tourist boards. Rather than learning AI Image & Video Generation in the abstract, you work on tasks from your daily routine – with examples, exercises and templates from Hospitality & Tourism.

AI image and video generators are changing how visuals are produced for campaigns, presentations, product pages and training materials. In this hands-on day you will get to know the key tools, including Midjourney, image generation in ChatGPT, Adobe Firefly and Runway, and understand how they differ in style, handling, licensing terms and purpose. You will practise structured prompting for subject, composition, lighting and style, and learn to vary, edit and adapt results for different formats.

Using these images responsibly matters just as much as creating them. You will clarify which usage rights apply to AI-generated content, where the risks lie regarding personality rights, trade marks and copyright, and when labelling is advisable or required. You will also develop methods to keep visual language and corporate design consistent across many assets, for example with style references and prompt templates. Finally, you will set up a repeatable workflow from idea through approval to publication.

In hotels, restaurants and tourism, the guest experience is everything – and it starts long before arrival. Generative AI helps teams answer enquiries quickly and in several languages, build group and conference proposals, respond professionally to reviews and produce content for websites, booking platforms and social media. AI agents can handle standard questions about arrival, parking or check-in times around the clock and pre-qualify booking requests. Behind the scenes, AI-supported analysis assists with rostering, purchasing and pricing. Especially at a time of staff shortages, AI frees up space for the personal hospitality that no technology can replace.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Hotel management and front office teams
  • Reservations and sales departments
  • Destination management organisations and tourist boards
  • Tour operators and travel agencies
  • Food and beverage and banqueting managers

Typical challenges we address

  • Staff shortages combined with high service expectations
  • Many enquiries in different languages across numerous channels
  • Public reviews that need prompt, professional responses
  • Heavy effort for proposals, content and guest communication

What you will be able to do

  • You can choose the right image or video tool for a task based on clear criteria.
  • You can write structured prompts that deliberately control subject, composition, lighting and style.
  • You can edit and adapt AI images and short clips for different channels and formats.
  • You can assess legal risks around copyright, trade marks, personality rights and labelling duties.
  • Answer enquiries and reviews with AI faster, in several languages and in your property's style.
  • Create proposals, content and guest communication efficiently with AI support.
  • Identify operational processes that AI agents and automation can relieve.

Course outline

Module 1 Tool overview
  • Midjourney, GPT-Image, Adobe Firefly and other image generators compared
  • Video generation with Runway and similar tools: text-to-video and image-to-video
  • Strengths, limitations and typical use cases for each tool
  • Selection criteria: image quality, usability, licensing terms and enterprise features
Module 2 Prompting for images and video
  • Anatomy of an image prompt: subject, setting, composition, lighting, perspective and style
  • Using aspect ratios, variations, negative instructions and style references
  • Describing camera movement, scene progression and duration in video prompts
  • Working iteratively: assessing, refining and documenting results
Module 3 Editing, extending and refining
  • Generative fill, expanding canvases and removing unwanted elements
  • Swapping backgrounds, staging product shots and adapting formats
  • Upscaling and post-production in common graphics software
  • Preparing short clips for social media, presentations and websites
Module 4 Image rights, labelling and risk
  • Copyright status of AI-generated content and providers’ terms of use
  • Risks involving real people, trade marks, protected works and style imitation
  • Transparency and labelling duties under the EU AI Act, particularly for deepfakes
  • Content credentials and internal documentation of how images were created
Module 5 Brand consistency and production workflow
  • Translating visual identity and corporate design into prompt templates and style guides
  • Using style references and consistent characters or products across series
  • Defining a workflow from briefing through generation and review to approval
  • Organising asset management, versioning and team collaboration
Module 6 Practice lab: Hospitality & Tourism
  • Multilingual guest enquiries
  • Responding to reviews
  • Group and conference proposals
  • Content for websites and platforms
  • Automating guest communication
  • Supporting internal operations
Module 7 Data protection, quality & transfer to daily work
  • Guest data such as ID, payment and preference information is subject to the GDPR and belongs only in approved systems; marketing emails require valid consent. Guest-facing AI chatbots must be disclosed as such under the EU AI Act, and price and service information must comply with consumer protection rules.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Multilingual guest enquiries

AI drafts replies to questions about availability, facilities, arrival or special requests in the guest's language and the house style, which the team reviews and sends.

Responding to reviews

Online reviews are analysed and answered with individual, appreciative responses; recurring criticism is summarised for quality management. Complaints that need action are also forwarded to the relevant department so issues are fixed promptly.

Group and conference proposals

Key details on attendee numbers, rooms, catering and side programme become structured proposals with a running order, adjusted to the property's price lists and terms.

Content for websites and platforms

Room, package and destination descriptions, newsletters and social posts are created seasonally for each target group and optimised for search engines. Content stays consistent across all channels.

Automating guest communication

Pre-arrival emails, upselling offers, check-in information and post-stay surveys are personalised with AI and sent at the right moment through automations. Language and stay purpose are considered where consent exists.

Supporting internal operations

Training materials for new staff, standard operating procedures, draft rotas and shift handover notes are produced faster and kept up to date. Important information is not lost between shifts.

Prerequisites

Design experience is helpful but not required. You should have a basic familiarity with digital image formats and your organisation’s corporate design. Hands-on experience in hotels, food service or tourism; no technical background required.

Technical requirements

You will need a laptop with an up-to-date browser. Access to at least one image generator such as ChatGPT, Midjourney or Adobe Firefly is ideal; trial access is provided for selected exercises.

Data protection & compliance

Guest data such as ID, payment and preference information is subject to the GDPR and belongs only in approved systems; marketing emails require valid consent. Guest-facing AI chatbots must be disclosed as such under the EU AI Act, and price and service information must comply with consumer protection rules.

Dates & locations

For every location we suggest a date roughly four weeks ahead. Your preferred date is always possible.

  • Munich Thu, 10 December 2026 6 hrs Request
  • Salzburg Mon, 14 December 2026 6 hrs Request
  • Berlin Wed, 16 December 2026 6 hrs Request
  • Augsburg Thu, 10 December 2026 6 hrs Request
  • Hanover Fri, 11 December 2026 6 hrs Request
  • Bremen Tue, 15 December 2026 6 hrs Request
  • Stuttgart Fri, 11 December 2026 6 hrs Request
  • Kaiserslautern Tue, 15 December 2026 6 hrs Request
  • Online Tue, 15 December 2026 6 hrs Request

Frequently asked questions

Can I use AI-generated images commercially?

That depends mainly on the provider’s terms of use and your subscription plan. In addition, purely AI-generated content generally does not enjoy copyright protection under German and most European law, which limits exclusivity. On the course you learn to check licensing terms, recognise risks around trade marks and real people, and document how assets were created.

How do I achieve a consistent look for my brand?

Consistency comes from a system: you translate your corporate design into fixed prompt components, use style and subject references, and define colours, framing and lighting moods as binding rules. A review step and a library of approved reference images then ensure that several people in the team can produce coherent results.

Do I have to label AI-generated images and videos?

The EU AI Act sets out transparency obligations, particularly for deepfakes, meaning realistic depictions of people, places or events. Platform rules and advertising standards also apply. On the course you clarify when labelling is mandatory, when it is sensible on a voluntary basis and how to establish a consistent practice across your organisation.

Can an AI chatbot replace our front desk?

A chatbot can answer standard questions around the clock and pre-qualify requests. Personal service, problem-solving and genuine hospitality remain your team's job. The course shows which requests are well suited to automation and how to design a smooth handover to staff.

Don't AI review responses sound impersonal?

Only if they are generic and unchecked. AI provides a draft that addresses specific points in the review; you add personal details and decide on tone and any gestures of goodwill. You save time and still respond individually and credibly.

How much does “AI Image & Video Generation for Hospitality and Tourism” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 6 hours of live training with a trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. For every location we suggest a date roughly four weeks ahead. In the request form you can always describe your preferred date or period in free text – we check availability and get back to you within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run the course exclusively for your team.

Can the course be tailored to our team?

Yes. Tailor-made courses cost approx. €4,500 more, depending on the topic and by arrangement. We agree content, examples and exercises with you in advance.

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