Business fields · Hospitality & Tourism

AI training for Hospitality and Tourism

In hotels, restaurants and tourism, the guest experience is everything – and it starts long before arrival. Generative AI helps teams answer enquiries quickly and in several languages, build group and conference proposals, respond professionally to reviews and produce content for websites, booking platforms and social media. AI agents can handle standard questions about arrival, parking or check-in times around the clock and pre-qualify booking requests. Behind the scenes, AI-supported analysis assists with rostering, purchasing and pricing. Especially at a time of staff shortages, AI frees up space for the personal hospitality that no technology can replace.

Who is this course for?

  • Hotel management and front office teams
  • Reservations and sales departments
  • Destination management organisations and tourist boards
  • Tour operators and travel agencies
  • Food and beverage and banqueting managers

Typical challenges we address

  • Staff shortages combined with high service expectations
  • Many enquiries in different languages across numerous channels
  • Public reviews that need prompt, professional responses
  • Heavy effort for proposals, content and guest communication

Practical scenarios from your field

Multilingual guest enquiries

AI drafts replies to questions about availability, facilities, arrival or special requests in the guest's language and the house style, which the team reviews and sends.

Responding to reviews

Online reviews are analysed and answered with individual, appreciative responses; recurring criticism is summarised for quality management. Complaints that need action are also forwarded to the relevant department so issues are fixed promptly.

Group and conference proposals

Key details on attendee numbers, rooms, catering and side programme become structured proposals with a running order, adjusted to the property's price lists and terms.

Content for websites and platforms

Room, package and destination descriptions, newsletters and social posts are created seasonally for each target group and optimised for search engines. Content stays consistent across all channels.

Automating guest communication

Pre-arrival emails, upselling offers, check-in information and post-stay surveys are personalised with AI and sent at the right moment through automations. Language and stay purpose are considered where consent exists.

Supporting internal operations

Training materials for new staff, standard operating procedures, draft rotas and shift handover notes are produced faster and kept up to date. Important information is not lost between shifts.

Possible hands-on projects

Conference proposal generator

A small web app that captures conference requests via a form and generates a proposal with room, catering and schedule based on the house template.

Review analyser

An internal tool that imports exported guest reviews, groups them by topics such as cleanliness, breakfast or service and shows trends.

Digital guest directory

A mobile web app with property information, restaurant hours and local tips, maintained in several languages and accessed via a QR code in the room.

All 16 courses for Hospitality and Tourism

AI for business (13)

Vibe & agentic coding (3)

Data protection & compliance

Guest data such as ID, payment and preference information is subject to the GDPR and belongs only in approved systems; marketing emails require valid consent. Guest-facing AI chatbots must be disclosed as such under the EU AI Act, and price and service information must comply with consumer protection rules.

Prerequisites

Hands-on experience in hotels, food service or tourism; no technical background required.

Frequently asked questions

Can an AI chatbot replace our front desk?

A chatbot can answer standard questions around the clock and pre-qualify requests. Personal service, problem-solving and genuine hospitality remain your team's job. The course shows which requests are well suited to automation and how to design a smooth handover to staff.

Don't AI review responses sound impersonal?

Only if they are generic and unchecked. AI provides a draft that addresses specific points in the review; you add personal details and decide on tone and any gestures of goodwill. You save time and still respond individually and credibly.

Request without obligation

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Total €949 plus VAT