AI for business

AI Image & Video Generation training courses

Create images and video with Midjourney, GPT-Image, Adobe Firefly and Runway: prompting, image rights, brand consistency and workflows.

AI image and video generators are changing how visuals are produced for campaigns, presentations, product pages and training materials. In this hands-on day you will get to know the key tools, including Midjourney, image generation in ChatGPT, Adobe Firefly and Runway, and understand how they differ in style, handling, licensing terms and purpose. You will practise structured prompting for subject, composition, lighting and style, and learn to vary, edit and adapt results for different formats.

Using these images responsibly matters just as much as creating them. You will clarify which usage rights apply to AI-generated content, where the risks lie regarding personality rights, trade marks and copyright, and when labelling is advisable or required. You will also develop methods to keep visual language and corporate design consistent across many assets, for example with style references and prompt templates. Finally, you will set up a repeatable workflow from idea through approval to publication.

Core content of every AI Image & Video Generation course

Module 1 Tool overview
  • Midjourney, GPT-Image, Adobe Firefly and other image generators compared
  • Video generation with Runway and similar tools: text-to-video and image-to-video
  • Strengths, limitations and typical use cases for each tool
  • Selection criteria: image quality, usability, licensing terms and enterprise features
Module 2 Prompting for images and video
  • Anatomy of an image prompt: subject, setting, composition, lighting, perspective and style
  • Using aspect ratios, variations, negative instructions and style references
  • Describing camera movement, scene progression and duration in video prompts
  • Working iteratively: assessing, refining and documenting results
Module 3 Editing, extending and refining
  • Generative fill, expanding canvases and removing unwanted elements
  • Swapping backgrounds, staging product shots and adapting formats
  • Upscaling and post-production in common graphics software
  • Preparing short clips for social media, presentations and websites
Module 4 Image rights, labelling and risk
  • Copyright status of AI-generated content and providers’ terms of use
  • Risks involving real people, trade marks, protected works and style imitation
  • Transparency and labelling duties under the EU AI Act, particularly for deepfakes
  • Content credentials and internal documentation of how images were created
Module 5 Brand consistency and production workflow
  • Translating visual identity and corporate design into prompt templates and style guides
  • Using style references and consistent characters or products across series
  • Defining a workflow from briefing through generation and review to approval
  • Organising asset management, versioning and team collaboration

What you will be able to do

  • You can choose the right image or video tool for a task based on clear criteria.
  • You can write structured prompts that deliberately control subject, composition, lighting and style.
  • You can edit and adapt AI images and short clips for different channels and formats.
  • You can assess legal risks around copyright, trade marks, personality rights and labelling duties.
  • You can establish an on-brand, repeatable workflow for AI-generated visuals within your team.

All 15 AI Image & Video Generation courses

Business fields (15)

AI Image & Video Generation training near you

AI Image & Video Generation – MunichAI Image & Video Generation – SalzburgAI Image & Video Generation – BerlinAI Image & Video Generation – AugsburgAI Image & Video Generation – HanoverAI Image & Video Generation – BremenAI Image & Video Generation – StuttgartAI Image & Video Generation – KaiserslauternAI Image & Video Generation – Online

Frequently asked questions

Can I use AI-generated images commercially?

That depends mainly on the provider’s terms of use and your subscription plan. In addition, purely AI-generated content generally does not enjoy copyright protection under German and most European law, which limits exclusivity. On the course you learn to check licensing terms, recognise risks around trade marks and real people, and document how assets were created.

How do I achieve a consistent look for my brand?

Consistency comes from a system: you translate your corporate design into fixed prompt components, use style and subject references, and define colours, framing and lighting moods as binding rules. A review step and a library of approved reference images then ensure that several people in the team can produce coherent results.

Do I have to label AI-generated images and videos?

The EU AI Act sets out transparency obligations, particularly for deepfakes, meaning realistic depictions of people, places or events. Platform rules and advertising standards also apply. On the course you clarify when labelling is mandatory, when it is sensible on a voluntary basis and how to establish a consistent practice across your organisation.

Prerequisites

Design experience is helpful but not required. You should have a basic familiarity with digital image formats and your organisation’s corporate design.

You will need a laptop with an up-to-date browser. Access to at least one image generator such as ChatGPT, Midjourney or Adobe Firefly is ideal; trial access is provided for selected exercises.

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Total €949 plus VAT