Training course – AI Image & Video Generation – Event Management

AI Image & Video Generation for Event Managers

Create images and video with Midjourney, GPT-Image, Adobe Firefly and Runway: prompting, image rights, brand consistency and workflows.

Duration
6 hours, one session
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“AI Image & Video Generation for Event Managers” is designed for roles such as Corporate event managers, Event, exhibition and conference agencies and Marketing teams responsible for events and shows step by step how to use AI Image & Video Generation productively, safely and transparently in Event Management – from the fundamentals to advanced workflows.

AI image and video generators are changing how visuals are produced for campaigns, presentations, product pages and training materials. In this hands-on day you will get to know the key tools, including Midjourney, image generation in ChatGPT, Adobe Firefly and Runway, and understand how they differ in style, handling, licensing terms and purpose. You will practise structured prompting for subject, composition, lighting and style, and learn to vary, edit and adapt results for different formats.

Using these images responsibly matters just as much as creating them. You will clarify which usage rights apply to AI-generated content, where the risks lie regarding personality rights, trade marks and copyright, and when labelling is advisable or required. You will also develop methods to keep visual language and corporate design consistent across many assets, for example with style references and prompt templates. Finally, you will set up a repeatable workflow from idea through approval to publication.

Events depend on precise planning and many moving parts: concept, venue, programme, speakers, registration, catering, AV, communication and follow-up. Whether corporate events, conferences, trade fair stands or incentives, event teams juggle schedules, budgets and numerous suppliers. Generative AI provides relief at every stage. It develops concept ideas and draft programmes, builds running orders and checklists, writes invitations, attendee information and speaker briefings, answers frequent attendee questions and analyses feedback. AI agents and automations link registration tools, email and spreadsheets so that confirmations, reminders and lists are created automatically. That frees up time for creativity, supplier management and the on-site experience.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Corporate event managers
  • Event, exhibition and conference agencies
  • Marketing teams responsible for events
  • Associations and conference organisers
  • Assistants who organise internal events

Typical challenges we address

  • Many parallel tasks with fixed deadlines
  • Heavy communication workload with attendees, speakers and suppliers
  • Last-minute changes that affect every document
  • Time-consuming follow-up and success measurement

What you will be able to do

  • You can choose the right image or video tool for a task based on clear criteria.
  • You can write structured prompts that deliberately control subject, composition, lighting and style.
  • You can edit and adapt AI images and short clips for different channels and formats.
  • You can assess legal risks around copyright, trade marks, personality rights and labelling duties.
  • Plan events more efficiently with AI-supported concepts, running orders and checklists.
  • Automate attendee and supplier communication with AI and simple workflows.
  • Analyse feedback with AI and derive improvements for future events.

Course outline

Module 1 Tool overview
  • Midjourney, GPT-Image, Adobe Firefly and other image generators compared
  • Video generation with Runway and similar tools: text-to-video and image-to-video
  • Strengths, limitations and typical use cases for each tool
  • Selection criteria: image quality, usability, licensing terms and enterprise features
Module 2 Prompting for images and video
  • Anatomy of an image prompt: subject, setting, composition, lighting, perspective and style
  • Using aspect ratios, variations, negative instructions and style references
  • Describing camera movement, scene progression and duration in video prompts
  • Working iteratively: assessing, refining and documenting results
Module 3 Editing, extending and refining
  • Generative fill, expanding canvases and removing unwanted elements
  • Swapping backgrounds, staging product shots and adapting formats
  • Upscaling and post-production in common graphics software
  • Preparing short clips for social media, presentations and websites
Module 4 Image rights, labelling and risk
  • Copyright status of AI-generated content and providers’ terms of use
  • Risks involving real people, trade marks, protected works and style imitation
  • Transparency and labelling duties under the EU AI Act, particularly for deepfakes
  • Content credentials and internal documentation of how images were created
Module 5 Brand consistency and production workflow
  • Translating visual identity and corporate design into prompt templates and style guides
  • Using style references and consistent characters or products across series
  • Defining a workflow from briefing through generation and review to approval
  • Organising asset management, versioning and team collaboration
Module 6 Practice lab: Event Management
  • Developing concept and programme
  • Running orders and checklists
  • Attendee communication
  • Speaker and supplier briefings
  • Answering attendee questions
  • Feedback and follow-up
Module 7 Data protection, quality & transfer to daily work
  • Attendee data such as contact, travel, dietary or accessibility details is subject to the GDPR, in part as special category data, and belongs only in approved systems. Legal requirements for photo and video recording, marketing consent and disclosing AI chatbots to attendees must also be observed.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Developing concept and programme

From objectives, audience and constraints, AI develops concept ideas, themes, format suggestions and draft programmes, which the team evaluates, combines and develops further. Budget and sustainability goals are built in.

Running orders and checklists

Project plans, production schedules, run-of-show documents and checklists for logistics, AV and catering are created in a structured way and updated quickly when things change.

Attendee communication

Save-the-dates, invitations, confirmations, travel information and reminders are written for the audience, in several languages, and sent via automations. Content comes from a single source so changes reach every message consistently.

Speaker and supplier briefings

Briefings for speakers, hosts, caterers and AV suppliers are generated from event data, and enquiries and quote comparisons are prepared in a structured format. Everyone knows early what is expected.

Answering attendee questions

An AI assistant answers frequent questions about the programme, travel, accessibility or dress code based on verified information and passes special cases to the team.

Feedback and follow-up

Survey results and open comments are analysed, lessons for the next event derived and post-event reports, thank-you emails and social media recaps created. Metrics such as attendance rate are shown clearly.

Prerequisites

Design experience is helpful but not required. You should have a basic familiarity with digital image formats and your organisation’s corporate design. Experience organising events; no technical background required.

Technical requirements

You will need a laptop with an up-to-date browser. Access to at least one image generator such as ChatGPT, Midjourney or Adobe Firefly is ideal; trial access is provided for selected exercises.

Data protection & compliance

Attendee data such as contact, travel, dietary or accessibility details is subject to the GDPR, in part as special category data, and belongs only in approved systems. Legal requirements for photo and video recording, marketing consent and disclosing AI chatbots to attendees must also be observed.

Dates & locations

For every location we suggest a date roughly four weeks ahead. Your preferred date is always possible.

  • Munich Tue, 15 December 2026 6 hrs Request
  • Salzburg Wed, 16 December 2026 6 hrs Request
  • Berlin Thu, 10 December 2026 6 hrs Request
  • Augsburg Fri, 11 December 2026 6 hrs Request
  • Hanover Thu, 10 December 2026 6 hrs Request
  • Bremen Thu, 10 December 2026 6 hrs Request
  • Stuttgart Wed, 16 December 2026 6 hrs Request
  • Kaiserslautern Tue, 15 December 2026 6 hrs Request
  • Online Fri, 11 December 2026 6 hrs Request

Frequently asked questions

Can I use AI-generated images commercially?

That depends mainly on the provider’s terms of use and your subscription plan. In addition, purely AI-generated content generally does not enjoy copyright protection under German and most European law, which limits exclusivity. On the course you learn to check licensing terms, recognise risks around trade marks and real people, and document how assets were created.

How do I achieve a consistent look for my brand?

Consistency comes from a system: you translate your corporate design into fixed prompt components, use style and subject references, and define colours, framing and lighting moods as binding rules. A review step and a library of approved reference images then ensure that several people in the team can produce coherent results.

Do I have to label AI-generated images and videos?

The EU AI Act sets out transparency obligations, particularly for deepfakes, meaning realistic depictions of people, places or events. Platform rules and advertising standards also apply. On the course you clarify when labelling is mandatory, when it is sensible on a voluntary basis and how to establish a consistent practice across your organisation.

Can AI plan an entire event?

AI quickly delivers concepts, draft programmes, schedules and checklists. Venue selection, supplier negotiations, budget responsibility and a feel for the on-site experience remain your job. In the course you use AI as a planning assistant that takes over routine work and gives you time for creative and critical decisions.

Which automations pay off in event management?

Registration confirmations, reminder emails, attendee lists, name badges and feedback surveys pay off especially well. You connect a registration form, spreadsheet and email sending, complemented by AI for personalised copy. The course shows how to set up and test such workflows without programming skills.

How much does “AI Image & Video Generation for Event Managers” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 6 hours of live training with a trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. For every location we suggest a date roughly four weeks ahead. In the request form you can always describe your preferred date or period in free text – we check availability and get back to you within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run the course exclusively for your team.

Can the course be tailored to our team?

Yes. Tailor-made courses cost approx. €4,500 more, depending on the topic and by arrangement. We agree content, examples and exercises with you in advance.

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