Training course · Perplexity · Event Management

Perplexity for Event Managers

AI-powered research with Perplexity: cited answers, source control, Spaces, Deep Research and systematic fact-checking.

Duration
1 day (7 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

This course connects Perplexity with the everyday processes of Event Management. Participants work on realistic scenarios and leave with prompts, workflows and checklists they can use straight away.

Perplexity combines language models with live web search and delivers answers backed by numbered citations. That makes it particularly suited to work where currency and traceability matter: market and competitor monitoring, research into regulation and standards, supplier and partner due diligence, or preparing decision papers. In this practical day you learn to phrase research questions precisely, steer the choice of sources deliberately and use follow-up questions to turn an initial answer into a robust research result.

You work with Spaces, where you group research on a topic, add your own files and set instructions for the team. With Deep Research you produce extensive reports that evaluate many sources and bring them together in a structured way. Quality is a key focus: you learn to assess sources, cross-check claims and recognise typical failure patterns such as outdated or misattributed information. We also address data protection and licensing questions for business use. You leave with a reusable research process tailored to your own function.

Events depend on precise planning and many moving parts: concept, venue, programme, speakers, registration, catering, AV, communication and follow-up. Whether corporate events, conferences, trade fair stands or incentives, event teams juggle schedules, budgets and numerous suppliers. Generative AI provides relief at every stage. It develops concept ideas and draft programmes, builds running orders and checklists, writes invitations, attendee information and speaker briefings, answers frequent attendee questions and analyses feedback. AI agents and automations link registration tools, email and spreadsheets so that confirmations, reminders and lists are created automatically. That frees up time for creativity, supplier management and the on-site experience.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Corporate event managers
  • Event, exhibition and conference agencies
  • Marketing teams responsible for events
  • Associations and conference organisers
  • Assistants who organise internal events

Typical challenges we address

  • Many parallel tasks with fixed deadlines
  • Heavy communication workload with attendees, speakers and suppliers
  • Last-minute changes that affect every document
  • Time-consuming follow-up and success measurement

What you will be able to do

  • You phrase precise research questions and steer the choice of sources deliberately.
  • You assess sources by origin, currency and reliability and trace claims back to the original.
  • You organise research in Spaces and combine web sources with your own documents.
  • You use Deep Research to produce structured reports and decision support.
  • Plan events more efficiently with AI-supported concepts, running orders and checklists.
  • Automate attendee and supplier communication with AI and simple workflows.
  • Analyse feedback with AI and derive improvements for future events.

Course outline

Module 1 Foundations of AI-powered research
  • How it works: language model, live web search and citations
  • How it differs from a classic search engine and a general chat assistant
  • Framing research questions precisely: time frame, region, source type
  • Follow-ups and drilling down instead of one-off queries
Module 2 Steering and assessing sources
  • Narrowing sources: web, academic literature, your own files
  • Targeting primary sources, official websites and specialist publications
  • Assessing source quality: origin, currency, vested interests
  • Tracing quotes and figures back to the original source
Module 3 Spaces and teamwork
  • Setting up Spaces for topics, projects or client requests
  • Uploading your own documents and combining them with web sources
  • Storing instructions for consistent output formats
  • Sharing research and turning it into pages or reports
Module 4 Deep Research and structured reports
  • Tackling broad questions with Deep Research
  • Producing market overviews, competitor comparisons and topic briefs
  • Turning results into tables, side-by-side comparisons and executive summaries
  • Recognising the limits of in-depth research and refining results
Module 5 Fact-checking, data protection and workflow
  • Systematic fact-checking: counter-research and spotting contradictions
  • Typical failure patterns: outdated, misattributed or fabricated details
  • Data protection, enterprise licences and handling confidential queries
  • A reusable research process and source documentation
Module 6 Practice lab: Event Management
  • Developing concept and programme
  • Running orders and checklists
  • Attendee communication
  • Speaker and supplier briefings
  • Answering attendee questions
  • Feedback and follow-up
Module 7 Data protection, quality & transfer to daily work
  • Attendee data such as contact, travel, dietary or accessibility details is subject to the GDPR, in part as special category data, and belongs only in approved systems. Legal requirements for photo and video recording, marketing consent and disclosing AI chatbots to attendees must also be observed.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Developing concept and programme

From objectives, audience and constraints, AI develops concept ideas, themes, format suggestions and draft programmes, which the team evaluates, combines and develops further. Budget and sustainability goals are built in.

Running orders and checklists

Project plans, production schedules, run-of-show documents and checklists for logistics, AV and catering are created in a structured way and updated quickly when things change.

Attendee communication

Save-the-dates, invitations, confirmations, travel information and reminders are written for the audience, in several languages, and sent via automations. Content comes from a single source so changes reach every message consistently.

Speaker and supplier briefings

Briefings for speakers, hosts, caterers and AV suppliers are generated from event data, and enquiries and quote comparisons are prepared in a structured format. Everyone knows early what is expected.

Answering attendee questions

An AI assistant answers frequent questions about the programme, travel, accessibility or dress code based on verified information and passes special cases to the team.

Feedback and follow-up

Survey results and open comments are analysed, lessons for the next event derived and post-event reports, thank-you emails and social media recaps created. Metrics such as attendance rate are shown clearly.

Prerequisites

Experience with online research in a professional context; no prior AI knowledge is required. Experience organising events; no technical background required.

Technical requirements

A laptop with an up-to-date browser and a Perplexity account; we recommend Pro or Enterprise access to use Spaces with files and Deep Research in full.

Data protection & compliance

Attendee data such as contact, travel, dietary or accessibility details is subject to the GDPR, in part as special category data, and belongs only in approved systems. Legal requirements for photo and video recording, marketing consent and disclosing AI chatbots to attendees must also be observed.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Mon, 23 November 2026 Online Request
  • Fri, 11 December 2026 Bremen Request
  • Mon, 11 January 2027 Salzburg Request
  • Fri, 29 January 2027 Online Request
  • Fri, 5 February 2027 Kaiserslautern Request
  • Thu, 18 February 2027 Online Request

Frequently asked questions

How does Perplexity differ from ChatGPT or a search engine?

A search engine returns a list of links, and a general chat assistant often answers from its training data. Perplexity searches the web at the moment you ask, summarises what it finds and backs each statement with citations. That makes it particularly well suited to current, verifiable research – although you still need to assess the sources yourself.

Can I rely on Perplexity's citations?

Citations make verification much easier, but they do not replace it. Occasionally a statement is attributed to a source that does not say quite that, or an outdated page is used. In the course you learn a lean fact-checking routine that lets you quickly verify critical statements against the original source.

Is Perplexity suitable for confidential research within a company?

Enterprise plans offer additional commitments on data use and administration. Even so, you should not put trade secrets or personal data into queries unless your internal policy explicitly allows it. We discuss how to phrase queries so that sensitive details stay protected while the research remains useful.

Can AI plan an entire event?

AI quickly delivers concepts, draft programmes, schedules and checklists. Venue selection, supplier negotiations, budget responsibility and a feel for the on-site experience remain your job. In the course you use AI as a planning assistant that takes over routine work and gives you time for creative and critical decisions.

Which automations pay off in event management?

Registration confirmations, reminder emails, attendee lists, name badges and feedback surveys pay off especially well. You connect a registration form, spreadsheet and email sending, complemented by AI for personalised copy. The course shows how to set up and test such workflows without programming skills.

How much does “Perplexity for Event Managers” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 1 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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