Training course · n8n · Event Management

n8n for Event Managers

Workflow automation with n8n and AI: master nodes, the AI Agent node, integrations and GDPR-friendly self-hosting in practice.

Duration
2 days (14 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

This course connects n8n with the everyday processes of Event Management. Participants work on realistic scenarios and leave with prompts, workflows and checklists they can use straight away.

n8n is a flexible workflow automation platform that combines visual flows with language models and hundreds of integrations. Unlike many cloud services, n8n can also be self-hosted, so your data can stay in your own data centre or with a European hosting provider. Over two days you will learn how triggers, nodes and data flows fit together, how to transform data between applications and how to automate recurring tasks from your day-to-day work reliably.

The core of the course is the combination of automation and AI. Using the AI Agent node, chat models, memory and tools, you build workflows that classify emails, summarise documents, enrich records or answer enquiries. You learn to catch errors, test workflows and document them properly. Finally, you look at hosting options, credential management and data protection, so that your automations run stably, securely and in line with GDPR once they go into everyday operation.

Events depend on precise planning and many moving parts: concept, venue, programme, speakers, registration, catering, AV, communication and follow-up. Whether corporate events, conferences, trade fair stands or incentives, event teams juggle schedules, budgets and numerous suppliers. Generative AI provides relief at every stage. It develops concept ideas and draft programmes, builds running orders and checklists, writes invitations, attendee information and speaker briefings, answers frequent attendee questions and analyses feedback. AI agents and automations link registration tools, email and spreadsheets so that confirmations, reminders and lists are created automatically. That frees up time for creativity, supplier management and the on-site experience.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Corporate event managers
  • Event, exhibition and conference agencies
  • Marketing teams responsible for events
  • Associations and conference organisers
  • Assistants who organise internal events

Typical challenges we address

  • Many parallel tasks with fixed deadlines
  • Heavy communication workload with attendees, speakers and suppliers
  • Last-minute changes that affect every document
  • Time-consuming follow-up and success measurement

What you will be able to do

  • You can build n8n workflows independently using triggers, logic nodes and data transformations.
  • You can connect n8n to the applications you use every day and fall back on the HTTP Request node where needed.
  • You can use the AI Agent node and other AI building blocks for classification, extraction and summarisation.
  • You can safeguard workflows with error handling, validation and human approval steps.
  • Plan events more efficiently with AI-supported concepts, running orders and checklists.
  • Automate attendee and supplier communication with AI and simple workflows.
  • Analyse feedback with AI and derive improvements for future events.

Course outline

Day 1

Module 1 Fundamentals: workflows, triggers and nodes
  • Getting to know the n8n interface, canvas and execution view
  • Trigger types: schedules, webhooks, incoming email and app events
  • Understanding items and JSON data and working with expressions
  • Using core nodes such as Edit Fields, IF, Switch, Merge and Loop Over Items
Module 2 Integrations and data processing
  • Connecting common applications: email, spreadsheets, CRM, collaboration and cloud storage
  • Using the HTTP Request node for APIs without a ready-made integration
  • Creating, managing and sharing credentials securely within the team
  • Filtering, merging and reshaping data and writing it to target systems
Module 3 AI in n8n: the AI Agent node and LLM building blocks
  • Connecting chat models from different providers as well as locally hosted models
  • Configuring the AI Agent node with a system prompt, memory and tools
  • Automating classification, structured data extraction and summarisation
  • Using your own documents via vector stores for retrieval-augmented generation
Module 4 Error handling, testing and maintainability
  • Setting up error workflows, retries and failure notifications
  • Validating AI output and defining fallbacks for unusable responses
  • Working with pinned test data and tracing past executions
  • Modularising, naming and documenting workflows for colleagues

Day 2

Module 5 Self-hosting, data protection and operations
  • Cloud versus self-hosted: effort, control and licensing model compared
  • Assessing data flows to AI providers against GDPR requirements
  • Managing access rights, logging and retention of execution data
  • Adding human-in-the-loop approval steps to automated processes
Module 6 Practice lab: Event Management
  • Developing concept and programme
  • Running orders and checklists
  • Attendee communication
  • Speaker and supplier briefings
  • Answering attendee questions
  • Feedback and follow-up
Module 7 Data protection, quality & transfer to daily work
  • Attendee data such as contact, travel, dietary or accessibility details is subject to the GDPR, in part as special category data, and belongs only in approved systems. Legal requirements for photo and video recording, marketing consent and disclosing AI chatbots to attendees must also be observed.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Developing concept and programme

From objectives, audience and constraints, AI develops concept ideas, themes, format suggestions and draft programmes, which the team evaluates, combines and develops further. Budget and sustainability goals are built in.

Running orders and checklists

Project plans, production schedules, run-of-show documents and checklists for logistics, AV and catering are created in a structured way and updated quickly when things change.

Attendee communication

Save-the-dates, invitations, confirmations, travel information and reminders are written for the audience, in several languages, and sent via automations. Content comes from a single source so changes reach every message consistently.

Speaker and supplier briefings

Briefings for speakers, hosts, caterers and AV suppliers are generated from event data, and enquiries and quote comparisons are prepared in a structured format. Everyone knows early what is expected.

Answering attendee questions

An AI assistant answers frequent questions about the programme, travel, accessibility or dress code based on verified information and passes special cases to the team.

Feedback and follow-up

Survey results and open comments are analysed, lessons for the next event derived and post-event reports, thank-you emails and social media recaps created. Metrics such as attendance rate are shown clearly.

Prerequisites

You should be confident with common office applications and have basic experience with AI assistants. No programming is required, although a basic grasp of structured data is helpful. Experience organising events; no technical background required.

Technical requirements

You will need a laptop with an up-to-date browser. We provide an n8n environment for the exercises, or you can use your own instance; API keys for a language model are set up together during the course.

Data protection & compliance

Attendee data such as contact, travel, dietary or accessibility details is subject to the GDPR, in part as special category data, and belongs only in approved systems. Legal requirements for photo and video recording, marketing consent and disclosing AI chatbots to attendees must also be observed.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Tue, 24 November 2026 – Wed, 25 November 2026 Online Request
  • Tue, 1 December 2026 – Wed, 2 December 2026 Hanover Request
  • Tue, 15 December 2026 – Wed, 16 December 2026 Online Request
  • Tue, 12 January 2027 – Wed, 13 January 2027 Munich Request
  • Tue, 26 January 2027 – Wed, 27 January 2027 Online Request
  • Wed, 10 February 2027 – Thu, 11 February 2027 Stuttgart Request

Frequently asked questions

Do I need to code to work with n8n?

No. Most workflows are built visually by connecting nodes. During the course you also learn simple expressions to reference and reshape data precisely. A Code node is available for special cases but is not essential. A logical understanding of processes and data fields is entirely sufficient to get started.

Why is n8n attractive from a European data protection perspective?

n8n can be self-hosted, for instance on your own servers or with a European hosting provider. This keeps you in control of where workflow and execution data is stored. What still matters is which data you send to external AI services. On the course you learn to assess these data flows and, where appropriate, connect locally hosted models.

How does n8n differ from Make or Power Automate?

All three automate processes across applications. n8n stands out for its self-hosting option, its fair-code licensing and particularly flexible AI building blocks such as the AI Agent node. Make offers a very approachable cloud interface, while Power Automate excels at deep Microsoft integration. The course puts these differences into context for typical scenarios.

Can AI plan an entire event?

AI quickly delivers concepts, draft programmes, schedules and checklists. Venue selection, supplier negotiations, budget responsibility and a feel for the on-site experience remain your job. In the course you use AI as a planning assistant that takes over routine work and gives you time for creative and critical decisions.

Which automations pay off in event management?

Registration confirmations, reminder emails, attendee lists, name badges and feedback surveys pay off especially well. You connect a registration form, spreadsheet and email sending, complemented by AI for personalised copy. The course shows how to set up and test such workflows without programming skills.

How much does “n8n for Event Managers” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 2 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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