Business fields · Event Management
AI training for Event Managers
Events depend on precise planning and many moving parts: concept, venue, programme, speakers, registration, catering, AV, communication and follow-up. Whether corporate events, conferences, trade fair stands or incentives, event teams juggle schedules, budgets and numerous suppliers. Generative AI provides relief at every stage. It develops concept ideas and draft programmes, builds running orders and checklists, writes invitations, attendee information and speaker briefings, answers frequent attendee questions and analyses feedback. AI agents and automations link registration tools, email and spreadsheets so that confirmations, reminders and lists are created automatically. That frees up time for creativity, supplier management and the on-site experience.
Who is this course for?
- Corporate event managers
- Event, exhibition and conference agencies
- Marketing teams responsible for events
- Associations and conference organisers
- Assistants who organise internal events
Typical challenges we address
- Many parallel tasks with fixed deadlines
- Heavy communication workload with attendees, speakers and suppliers
- Last-minute changes that affect every document
- Time-consuming follow-up and success measurement
Practical scenarios from your field
Developing concept and programme
From objectives, audience and constraints, AI develops concept ideas, themes, format suggestions and draft programmes, which the team evaluates, combines and develops further. Budget and sustainability goals are built in.
Running orders and checklists
Project plans, production schedules, run-of-show documents and checklists for logistics, AV and catering are created in a structured way and updated quickly when things change.
Attendee communication
Save-the-dates, invitations, confirmations, travel information and reminders are written for the audience, in several languages, and sent via automations. Content comes from a single source so changes reach every message consistently.
Speaker and supplier briefings
Briefings for speakers, hosts, caterers and AV suppliers are generated from event data, and enquiries and quote comparisons are prepared in a structured format. Everyone knows early what is expected.
Answering attendee questions
An AI assistant answers frequent questions about the programme, travel, accessibility or dress code based on verified information and passes special cases to the team.
Feedback and follow-up
Survey results and open comments are analysed, lessons for the next event derived and post-event reports, thank-you emails and social media recaps created. Metrics such as attendance rate are shown clearly.
Possible hands-on projects
Run-of-show planner
A small web app for maintaining programme items with times, owners and AV requirements that generates a printable production schedule.
Registration and check-in tool
An internal tool for attendee registration with confirmation email, attendee list and simple on-site check-in by name search. Dietary and accessibility needs are captured separately.
Supplier overview
An app that brings together quotes, contacts, services and deadlines for all suppliers of an event and highlights open items.
All 16 courses for Event Managers
AI for business (13)
- ChatGPT for Event Managers
- Claude for Event Managers
- Microsoft 365 Copilot for Event Managers
- Google Gemini for Event Managers
- AI Agents for Event Managers
- Prompt Engineering for Event Managers
- Generative AI for Event Managers
- n8n for Event Managers
- Make for Event Managers
- Perplexity for Event Managers
- Mistral Le Chat for Event Managers
- AI Image & Video Generation for Event Managers
- EU AI Act & AI Compliance for Event Managers
Vibe & agentic coding (3)
Data protection & compliance
Attendee data such as contact, travel, dietary or accessibility details is subject to the GDPR, in part as special category data, and belongs only in approved systems. Legal requirements for photo and video recording, marketing consent and disclosing AI chatbots to attendees must also be observed.
Prerequisites
Experience organising events; no technical background required.
Frequently asked questions
Can AI plan an entire event?
AI quickly delivers concepts, draft programmes, schedules and checklists. Venue selection, supplier negotiations, budget responsibility and a feel for the on-site experience remain your job. In the course you use AI as a planning assistant that takes over routine work and gives you time for creative and critical decisions.
Which automations pay off in event management?
Registration confirmations, reminder emails, attendee lists, name badges and feedback surveys pay off especially well. You connect a registration form, spreadsheet and email sending, complemented by AI for personalised copy. The course shows how to set up and test such workflows without programming skills.
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