Training course · AI Image & Video Generation · SMEs & Mid-Sized Businesses

AI Image & Video Generation for SMEs

Create images and video with Midjourney, GPT-Image, Adobe Firefly and Runway: prompting, image rights, brand consistency and workflows.

Duration
1 day (7 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

This course connects AI Image & Video Generation with the everyday processes of SMEs & Mid-Sized Businesses. Participants work on realistic scenarios and leave with prompts, workflows and checklists they can use straight away.

AI image and video generators are changing how visuals are produced for campaigns, presentations, product pages and training materials. In this hands-on day you will get to know the key tools, including Midjourney, image generation in ChatGPT, Adobe Firefly and Runway, and understand how they differ in style, handling, licensing terms and purpose. You will practise structured prompting for subject, composition, lighting and style, and learn to vary, edit and adapt results for different formats.

Using these images responsibly matters just as much as creating them. You will clarify which usage rights apply to AI-generated content, where the risks lie regarding personality rights, trade marks and copyright, and when labelling is advisable or required. You will also develop methods to keep visual language and corporate design consistent across many assets, for example with style references and prompt templates. Finally, you will set up a repeatable workflow from idea through approval to publication.

Small and medium-sized enterprises are the backbone of the economy – and are hit especially hard by skills shortages and growing administrative burdens. Generative AI offers mid-sized businesses big opportunities precisely because it can be used without an IT department or major investment. Owners and staff use AI assistants to write quotes and customer correspondence, review tenders and contracts, draft job adverts, capture the know-how of experienced employees and create marketing content. Simple automations and AI agents connect email, spreadsheets and industry software. The key is a pragmatic start with clear rules that delivers noticeable benefits quickly and brings the whole team along.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Owners and managing directors of SMEs
  • Sales, purchasing and administration staff
  • HR managers in small and mid-sized companies
  • Digitalisation and operations leads
  • Trades businesses and family-owned companies

Typical challenges we address

  • Skills shortages and heavy workloads in small teams
  • Growing administrative and documentation requirements
  • No dedicated IT or digital transformation department
  • Uncertainty about data protection, costs and the right way to start with AI

What you will be able to do

  • You can choose the right image or video tool for a task based on clear criteria.
  • You can write structured prompts that deliberately control subject, composition, lighting and style.
  • You can edit and adapt AI images and short clips for different channels and formats.
  • You can assess legal risks around copyright, trade marks, personality rights and labelling duties.
  • Apply AI pragmatically in sales, administration, HR and marketing in your company.
  • Define clear, privacy-compliant rules for AI use in your team.
  • Identify processes that can be improved with AI and automation without an in-house IT department.

Course outline

Module 1 Tool overview
  • Midjourney, GPT-Image, Adobe Firefly and other image generators compared
  • Video generation with Runway and similar tools: text-to-video and image-to-video
  • Strengths, limitations and typical use cases for each tool
  • Selection criteria: image quality, usability, licensing terms and enterprise features
Module 2 Prompting for images and video
  • Anatomy of an image prompt: subject, setting, composition, lighting, perspective and style
  • Using aspect ratios, variations, negative instructions and style references
  • Describing camera movement, scene progression and duration in video prompts
  • Working iteratively: assessing, refining and documenting results
Module 3 Editing, extending and refining
  • Generative fill, expanding canvases and removing unwanted elements
  • Swapping backgrounds, staging product shots and adapting formats
  • Upscaling and post-production in common graphics software
  • Preparing short clips for social media, presentations and websites
Module 4 Image rights, labelling and risk
  • Copyright status of AI-generated content and providers’ terms of use
  • Risks involving real people, trade marks, protected works and style imitation
  • Transparency and labelling duties under the EU AI Act, particularly for deepfakes
  • Content credentials and internal documentation of how images were created
Module 5 Brand consistency and production workflow
  • Translating visual identity and corporate design into prompt templates and style guides
  • Using style references and consistent characters or products across series
  • Defining a workflow from briefing through generation and review to approval
  • Organising asset management, versioning and team collaboration
Module 6 Practice lab: SMEs & Mid-Sized Businesses
  • Quotes and customer correspondence
  • Reviewing tenders and contracts
  • Recruitment
  • Preserving know-how
  • Marketing without an agency
  • Automating workflows
Module 7 Data protection, quality & transfer to daily work
  • SMEs must also comply with the GDPR when using AI, for example through data processing agreements and clear rules on which customer and employee data may be entered. The EU AI Act requires businesses to ensure adequate AI literacy among staff, and trade secrets and customer data belong only in approved tools.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Quotes and customer correspondence

AI drafts quote text, service descriptions, follow-up emails and replies to customer enquiries based on your templates and price lists – you review and send.

Reviewing tenders and contracts

Tender documents, suppliers' terms and framework agreements are summarised for requirements, deadlines, liability and special conditions so you can decide faster. Key exclusion criteria are highlighted clearly.

Recruitment

Job adverts, careers page copy, interview guides and onboarding plans are written for the target audience to stand out in the competition for skilled staff.

Preserving know-how

The experience of long-serving employees is captured in interviews and structured with AI into work instructions, FAQs and onboarding material before it is lost to retirement.

Marketing without an agency

Website copy, newsletters, social posts, case studies and trade fair materials are created with AI and adapted to the language of your customers. Your company gains visibility without a marketing department.

Automating workflows

Recurring processes such as sorting incoming invoices, routing enquiries or producing reports from spreadsheets are connected using no-code tools and AI agents. This noticeably relieves small teams and reduces errors.

Prerequisites

Design experience is helpful but not required. You should have a basic familiarity with digital image formats and your organisation’s corporate design. Working in a small or medium-sized business; no technical background required.

Technical requirements

You will need a laptop with an up-to-date browser. Access to at least one image generator such as ChatGPT, Midjourney or Adobe Firefly is ideal; trial access is provided for selected exercises.

Data protection & compliance

SMEs must also comply with the GDPR when using AI, for example through data processing agreements and clear rules on which customer and employee data may be entered. The EU AI Act requires businesses to ensure adequate AI literacy among staff, and trade secrets and customer data belong only in approved tools.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Wed, 25 November 2026 Online Request
  • Wed, 2 December 2026 Augsburg Request
  • Fri, 18 December 2026 Online Request
  • Wed, 20 January 2027 Kaiserslautern Request
  • Mon, 25 January 2027 Online Request
  • Mon, 1 February 2027 Bremen Request

Frequently asked questions

Can I use AI-generated images commercially?

That depends mainly on the provider’s terms of use and your subscription plan. In addition, purely AI-generated content generally does not enjoy copyright protection under German and most European law, which limits exclusivity. On the course you learn to check licensing terms, recognise risks around trade marks and real people, and document how assets were created.

How do I achieve a consistent look for my brand?

Consistency comes from a system: you translate your corporate design into fixed prompt components, use style and subject references, and define colours, framing and lighting moods as binding rules. A review step and a library of approved reference images then ensure that several people in the team can produce coherent results.

Do I have to label AI-generated images and videos?

The EU AI Act sets out transparency obligations, particularly for deepfakes, meaning realistic depictions of people, places or events. Platform rules and advertising standards also apply. On the course you clarify when labelling is mandatory, when it is sensible on a voluntary basis and how to establish a consistent practice across your organisation.

How should a small business get started with AI?

Start with two or three concrete, time-consuming tasks such as quotes, correspondence or job adverts. Choose a privacy-compliant tool, set simple rules and let the team practise together. In the course you develop exactly this kind of starter plan for your company.

Do we need our own IT department?

No. Common AI assistants and no-code automations can be used without programming skills. What matters is deliberate tool selection, data processing agreements and clear responsibilities. For integrations with industry software, occasional external support may help, but getting started is something you can do yourselves.

How much does “AI Image & Video Generation for SMEs” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 1 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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