Training course – AI Image & Video Generation – Real Estate

AI Image & Video Generation for Real Estate Professionals

Create images and video with Midjourney, GPT-Image, Adobe Firefly and Runway: prompting, image rights, brand consistency and workflows.

Duration
6 hours, one session
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

This course connects AI Image & Video Generation with the everyday processes of Real Estate. Participants work on realistic scenarios and leave with prompts, workflows and checklists they can use straight away.

AI image and video generators are changing how visuals are produced for campaigns, presentations, product pages and training materials. In this hands-on day you will get to know the key tools, including Midjourney, image generation in ChatGPT, Adobe Firefly and Runway, and understand how they differ in style, handling, licensing terms and purpose. You will practise structured prompting for subject, composition, lighting and style, and learn to vary, edit and adapt results for different formats.

Using these images responsibly matters just as much as creating them. You will clarify which usage rights apply to AI-generated content, where the risks lie regarding personality rights, trade marks and copyright, and when labelling is advisable or required. You will also develop methods to keep visual language and corporate design consistent across many assets, for example with style references and prompt templates. Finally, you will set up a repeatable workflow from idea through approval to publication.

Much of the work in real estate revolves around documents: property listings, leases, service charge statements, minutes of owners' meetings, valuation reports and an endless stream of enquiries from prospects and tenants. Generative AI takes over the routine – drafting listings from key facts, summarising declarations of division and valuation reports, answering standard questions up front and structuring repair requests. AI agents connect the inbox, property database and scheduling into end-to-end workflows. For agents, property managers and asset managers this frees up time for viewings, negotiations and owner relations. What matters is handling tenant and owner data responsibly and having an expert check every legally relevant statement before it goes out.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Estate agents and sales teams
  • Residential and block property managers
  • Asset and property managers
  • Developers and housebuilders
  • Staff at housing companies and cooperatives

Typical challenges we address

  • A high volume of recurring enquiries from prospects, tenants and owners
  • Time-consuming drafting of listings, letters and meeting minutes
  • Extensive lease and property documentation that must be grasped quickly
  • Data scattered across property management software, email and spreadsheets

What you will be able to do

  • You can choose the right image or video tool for a task based on clear criteria.
  • You can write structured prompts that deliberately control subject, composition, lighting and style.
  • You can edit and adapt AI images and short clips for different channels and formats.
  • You can assess legal risks around copyright, trade marks, personality rights and labelling duties.
  • Produce listings, tenant letters and minutes with AI much faster and at consistent quality.
  • Analyse leases and property documents with AI in a structured way and review the results professionally.
  • Design simple automations for enquiries, repair requests and reporting across your portfolio.

Course outline

Module 1 Tool overview
  • Midjourney, GPT-Image, Adobe Firefly and other image generators compared
  • Video generation with Runway and similar tools: text-to-video and image-to-video
  • Strengths, limitations and typical use cases for each tool
  • Selection criteria: image quality, usability, licensing terms and enterprise features
Module 2 Prompting for images and video
  • Anatomy of an image prompt: subject, setting, composition, lighting, perspective and style
  • Using aspect ratios, variations, negative instructions and style references
  • Describing camera movement, scene progression and duration in video prompts
  • Working iteratively: assessing, refining and documenting results
Module 3 Editing, extending and refining
  • Generative fill, expanding canvases and removing unwanted elements
  • Swapping backgrounds, staging product shots and adapting formats
  • Upscaling and post-production in common graphics software
  • Preparing short clips for social media, presentations and websites
Module 4 Image rights, labelling and risk
  • Copyright status of AI-generated content and providers’ terms of use
  • Risks involving real people, trade marks, protected works and style imitation
  • Transparency and labelling duties under the EU AI Act, particularly for deepfakes
  • Content credentials and internal documentation of how images were created
Module 5 Brand consistency and production workflow
  • Translating visual identity and corporate design into prompt templates and style guides
  • Using style references and consistent characters or products across series
  • Defining a workflow from briefing through generation and review to approval
  • Organising asset management, versioning and team collaboration
Module 6 Practice lab: Real Estate
  • Listings from key facts
  • Pre-qualifying enquiries
  • Minutes of owners' meetings
  • Summarising contract documents
  • Structuring repair requests
  • Market and owner reports
Module 7 Data protection, quality & transfer to daily work
  • Tenant, owner and prospect data falls under the GDPR, especially tenant self-disclosures and credit documents, and belongs only in approved AI environments. Legally relevant content such as contract clauses, mandatory listing details or resolution wording must be reviewed by a qualified person.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Listings from key facts

Floor plans, location details and specification lists become compelling property descriptions in several tones and languages, which the team then reviews and completes with mandatory details such as energy performance data.

Pre-qualifying enquiries

An AI assistant triages incoming enquiries, answers standard questions about the property and documents, asks for missing details such as household size or financing status and proposes suitable viewing slots.

Minutes of owners' meetings

Notes or transcripts are turned into structured minutes with resolution wording, voting results and an action list, which the property manager checks before circulating and adding to the record of resolutions.

Summarising contract documents

Leases, declarations of division and valuation reports are condensed into key points such as terms, indexation clauses, exclusive use rights and maintenance obligations, speeding up due diligence and property handovers.

Structuring repair requests

Free-text tenant reports are classified by trade, urgency and property, enriched with follow-up questions and turned into draft work orders for contractors – including an acknowledgement to the tenant.

Market and owner reports

AI helps draft quarterly reports for owners and investors, summarising vacancies, letting activity and maintenance work from existing data and adding clear commentary on variances.

Prerequisites

Design experience is helpful but not required. You should have a basic familiarity with digital image formats and your organisation’s corporate design. Hands-on experience in property marketing, management or asset management; no programming skills required.

Technical requirements

You will need a laptop with an up-to-date browser. Access to at least one image generator such as ChatGPT, Midjourney or Adobe Firefly is ideal; trial access is provided for selected exercises.

Data protection & compliance

Tenant, owner and prospect data falls under the GDPR, especially tenant self-disclosures and credit documents, and belongs only in approved AI environments. Legally relevant content such as contract clauses, mandatory listing details or resolution wording must be reviewed by a qualified person.

Dates & locations

For every location we suggest a date roughly four weeks ahead. Your preferred date is always possible.

  • Munich Fri, 11 December 2026 6 hrs Request
  • Salzburg Tue, 15 December 2026 6 hrs Request
  • Berlin Thu, 10 December 2026 6 hrs Request
  • Augsburg Tue, 15 December 2026 6 hrs Request
  • Hanover Wed, 16 December 2026 6 hrs Request
  • Bremen Fri, 11 December 2026 6 hrs Request
  • Stuttgart Thu, 10 December 2026 6 hrs Request
  • Kaiserslautern Tue, 15 December 2026 6 hrs Request
  • Online Tue, 15 December 2026 6 hrs Request

Frequently asked questions

Can I use AI-generated images commercially?

That depends mainly on the provider’s terms of use and your subscription plan. In addition, purely AI-generated content generally does not enjoy copyright protection under German and most European law, which limits exclusivity. On the course you learn to check licensing terms, recognise risks around trade marks and real people, and document how assets were created.

How do I achieve a consistent look for my brand?

Consistency comes from a system: you translate your corporate design into fixed prompt components, use style and subject references, and define colours, framing and lighting moods as binding rules. A review step and a library of approved reference images then ensure that several people in the team can produce coherent results.

Do I have to label AI-generated images and videos?

The EU AI Act sets out transparency obligations, particularly for deepfakes, meaning realistic depictions of people, places or events. Platform rules and advertising standards also apply. On the course you clarify when labelling is mandatory, when it is sensible on a voluntary basis and how to establish a consistent practice across your organisation.

Can I enter tenant data into an AI assistant?

Only in an environment approved by your organisation, backed by a data processing agreement and clear rules. In the course we show how to pseudonymise data, which information never belongs in public tools and how to work with placeholders without losing the benefits of AI.

Will AI replace agents and property managers?

No. AI handles drafting, triage and summaries. Viewings, negotiations, owners' meetings and legal responsibility stay with you. The gain lies in time freed up for client conversations and in faster, more consistent day-to-day processes. Error rates in routine correspondence also tend to fall.

How much does “AI Image & Video Generation for Real Estate Professionals” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 6 hours of live training with a trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. For every location we suggest a date roughly four weeks ahead. In the request form you can always describe your preferred date or period in free text – we check availability and get back to you within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run the course exclusively for your team.

Can the course be tailored to our team?

Yes. Tailor-made courses cost approx. €4,500 more, depending on the topic and by arrangement. We agree content, examples and exercises with you in advance.

More courses for Real Estate Professionals

More AI Image & Video Generation courses

All 15 AI Image & Video Generation courses

AI Image & Video Generation – MunichAI Image & Video Generation – SalzburgAI Image & Video Generation – BerlinAI Image & Video Generation – AugsburgAI Image & Video Generation – HanoverAI Image & Video Generation – BremenAI Image & Video Generation – StuttgartAI Image & Video Generation – KaiserslauternAI Image & Video Generation – Online