Training course · AI Image & Video Generation · Construction & Architecture

AI Image & Video Generation for Construction and Architecture

Create images and video with Midjourney, GPT-Image, Adobe Firefly and Runway: prompting, image rights, brand consistency and workflows.

Duration
1 day (7 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“AI Image & Video Generation for Construction and Architecture” is designed for roles such as Architects, Civil and building services engineers and Site managers and project managers and shows step by step how to use AI Image & Video Generation productively, safely and transparently in Construction & Architecture – from the fundamentals to advanced workflows.

AI image and video generators are changing how visuals are produced for campaigns, presentations, product pages and training materials. In this hands-on day you will get to know the key tools, including Midjourney, image generation in ChatGPT, Adobe Firefly and Runway, and understand how they differ in style, handling, licensing terms and purpose. You will practise structured prompting for subject, composition, lighting and style, and learn to vary, edit and adapt results for different formats.

Using these images responsibly matters just as much as creating them. You will clarify which usage rights apply to AI-generated content, where the risks lie regarding personality rights, trade marks and copyright, and when labelling is advisable or required. You will also develop methods to keep visual language and corporate design consistent across many assets, for example with style references and prompt templates. Finally, you will set up a repeatable workflow from idea through approval to publication.

Construction projects generate vast amounts of documentation: tenders, bills of quantities, specifications, minutes, snagging lists, variations, correspondence with authorities and standards. Architecture practices, engineering consultancies, contractors and clients spend a great deal of time on writing work that generative AI can speed up considerably. AI assistants help draft specification clauses, turn voice notes into site meeting minutes, structure variation claims, write competition and design statements and review extensive contract documents. Image-generating AI supports early design and visualisation stages. Professional and legal liability remains with designers and contractors – AI is a tool, not a substitute for knowledge of standards, structural engineering or site management.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Architects
  • Civil and building services engineers
  • Site managers and project managers
  • Estimators and planners at contractors
  • Client representatives and public works departments

Typical challenges we address

  • Heavy documentation workload on site and in the office
  • Extensive bills of quantities, contracts and standards
  • Contentious variations, defects and delay notices
  • Skills shortages alongside rising design and sustainability requirements

What you will be able to do

  • You can choose the right image or video tool for a task based on clear criteria.
  • You can write structured prompts that deliberately control subject, composition, lighting and style.
  • You can edit and adapt AI images and short clips for different channels and formats.
  • You can assess legal risks around copyright, trade marks, personality rights and labelling duties.
  • Produce minutes, specifications and correspondence more efficiently with AI.
  • Analyse contract and project documents with AI in a structured way and spot risks earlier.
  • Use AI responsibly with due regard to liability, standards and confidentiality.

Course outline

Module 1 Tool overview
  • Midjourney, GPT-Image, Adobe Firefly and other image generators compared
  • Video generation with Runway and similar tools: text-to-video and image-to-video
  • Strengths, limitations and typical use cases for each tool
  • Selection criteria: image quality, usability, licensing terms and enterprise features
Module 2 Prompting for images and video
  • Anatomy of an image prompt: subject, setting, composition, lighting, perspective and style
  • Using aspect ratios, variations, negative instructions and style references
  • Describing camera movement, scene progression and duration in video prompts
  • Working iteratively: assessing, refining and documenting results
Module 3 Editing, extending and refining
  • Generative fill, expanding canvases and removing unwanted elements
  • Swapping backgrounds, staging product shots and adapting formats
  • Upscaling and post-production in common graphics software
  • Preparing short clips for social media, presentations and websites
Module 4 Image rights, labelling and risk
  • Copyright status of AI-generated content and providers’ terms of use
  • Risks involving real people, trade marks, protected works and style imitation
  • Transparency and labelling duties under the EU AI Act, particularly for deepfakes
  • Content credentials and internal documentation of how images were created
Module 5 Brand consistency and production workflow
  • Translating visual identity and corporate design into prompt templates and style guides
  • Using style references and consistent characters or products across series
  • Defining a workflow from briefing through generation and review to approval
  • Organising asset management, versioning and team collaboration
Module 6 Practice lab: Construction & Architecture
  • Drafting specifications
  • Site meeting minutes
  • Variations and correspondence
  • Reviewing contract documents
  • Competition and design statements
  • Defects management
Module 7 Data protection, quality & transfer to daily work
  • Professional and legal liability for design, tendering and site supervision remains with the designer or contractor; AI output must be checked against standards, building regulations and contract terms. Public contracts are subject to procurement law and tender confidentiality, and copyright in designs must be respected.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Drafting specifications

AI helps write clear and complete item descriptions for bills of quantities, spot gaps and contradictions and structure preliminaries – reviewed by the designer. Gaps are flagged for the designer.

Site meeting minutes

Voice notes and bullet points from site meetings or inspections become structured minutes with findings, responsibilities and deadlines, circulated to all parties. Photos are linked to each item.

Variations and correspondence

Delay notices, variation quotes, notices of concern and replies are prepared objectively and in line with the contract, with reference to the relevant contractual provisions.

Reviewing contract documents

Building contracts, special conditions and specifications are summarised for deadlines, liquidated damages, warranties and departures from standard terms, as a basis for legal review. Differences between contract versions are highlighted too.

Competition and design statements

Design concepts, sustainability strategies and project descriptions for competitions, planning applications or presentations are written concisely and tailored to different audiences. Length limits in competition briefs are respected.

Defects management

Defect reports are classified by trade and location, descriptions standardised and letters requesting remedial work with deadlines prepared. Progress stays transparent for site management and client alike.

Prerequisites

Design experience is helpful but not required. You should have a basic familiarity with digital image formats and your organisation’s corporate design. Professional experience in design, construction or project management; no programming skills required.

Technical requirements

You will need a laptop with an up-to-date browser. Access to at least one image generator such as ChatGPT, Midjourney or Adobe Firefly is ideal; trial access is provided for selected exercises.

Data protection & compliance

Professional and legal liability for design, tendering and site supervision remains with the designer or contractor; AI output must be checked against standards, building regulations and contract terms. Public contracts are subject to procurement law and tender confidentiality, and copyright in designs must be respected.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Thu, 26 November 2026 Online Request
  • Mon, 30 November 2026 Munich Request
  • Tue, 8 December 2026 Online Request
  • Thu, 7 January 2027 Online Request
  • Thu, 21 January 2027 Hanover Request
  • Wed, 27 January 2027 Online Request

Frequently asked questions

Can I use AI-generated images commercially?

That depends mainly on the provider’s terms of use and your subscription plan. In addition, purely AI-generated content generally does not enjoy copyright protection under German and most European law, which limits exclusivity. On the course you learn to check licensing terms, recognise risks around trade marks and real people, and document how assets were created.

How do I achieve a consistent look for my brand?

Consistency comes from a system: you translate your corporate design into fixed prompt components, use style and subject references, and define colours, framing and lighting moods as binding rules. A review step and a library of approved reference images then ensure that several people in the team can produce coherent results.

Do I have to label AI-generated images and videos?

The EU AI Act sets out transparency obligations, particularly for deepfakes, meaning realistic depictions of people, places or events. Platform rules and advertising standards also apply. On the course you clarify when labelling is mandatory, when it is sensible on a voluntary basis and how to establish a consistent practice across your organisation.

Can AI produce a bill of quantities?

AI can draft item descriptions, suggest structures and highlight gaps. Quantities, technical requirements and alignment with standards and design remain the responsibility of the designer, who is also liable. In the course you practise using AI as a drafting aid and reviewing results systematically.

Can drawings and plans be uploaded to AI tools?

Only if confidentiality agreements, copyright and your firm's policies allow it and the tool is approved. Strict requirements apply especially for security-sensitive buildings or public clients. The course shows how to work with approved solutions and sanitised documents. Project names and addresses can be removed beforehand.

How much does “AI Image & Video Generation for Construction and Architecture” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 1 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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