Professional training
Online Marketing & Web – training courses
Hands-on training in SEO, web analytics, paid advertising, social media, email marketing and content management systems.
Visibility, reach and measurable results in online marketing come from the interplay of many disciplines: search engine optimisation, web analytics, paid campaigns, content and newsletters. In our Online Marketing & Web training you work on realistic examples from mid-sized companies and large organisations. You learn to plan measures cleanly, implement them correctly and evaluate them using key figures. Each course lasts one day, runs online or on site and combines concise explanations with exercises you can apply to your own project the very next day.
All 26 courses
Beginner (10)
- SEO Fundamentals
- Content Marketing
- Google Analytics 4 Fundamentals
- Google Ads Fundamentals
- Social Media Marketing
- Email Marketing Fundamentals
- WordPress for Editors
- TYPO3 for Editors
- Writing for the Web
- Online Law Basics for Marketers
Intermediate (12)
- Technical SEO
- Local SEO
- Google Tag Manager
- Microsoft Advertising
- Meta Ads for Facebook & Instagram
- LinkedIn Ads for B2B
- Newsletters with CleverReach & Brevo
- Conversion Rate Optimisation
- WordPress Administration
- Elementor Web Design
- Drupal Site Building
- Matomo Web Analytics
Expert (4)
Who is this course for?
- Marketing managers and online marketing specialists
- Editors, content and social media teams
- Web managers and webmasters in companies and agencies
- Career changers and self-employed people with their own website
Prerequisites
Basic familiarity with browsers and websites is helpful. Beginner courses need no special prior knowledge; for advanced courses we recommend the matching fundamentals.
Your own laptop with a current browser; we provide test accounts and sample projects, and can work in your own systems on request.
Request without obligation
We will get back to you within one working day with a confirmation or an alternative suggestion.
Tailor-made courses cost approx. €4,500 more, depending on the topic and by arrangement.