Professional training – Online Marketing & Web
Newsletters with CleverReach & Brevo
Newsletters with CleverReach & Brevo in 6 focused hours: Account, sender and domain authentication, Templates and responsive design and Importing and maintaining recipient lists – practical, with exercises and templates for your daily work.
- Duration
- 6 hours, one session
- Level
- Intermediate
- Format
- Online or on-site
- Language
- German or English
- Certificate
- Certificate of attendance
Overview
“Newsletters with CleverReach & Brevo” is a compact live course in the field of Online Marketing & Web. It centres on Account, sender and domain authentication, Templates and responsive design and Importing and maintaining recipient lists – explained with realistic examples and deepened in exercises you can transfer straight to your daily work.
Visibility, reach and measurable results in online marketing come from the interplay of many disciplines: search engine optimisation, web analytics, paid campaigns, content and newsletters. In our Newsletters with CleverReach & Brevo training you work on realistic examples from mid-sized companies and large organisations. You learn to plan measures cleanly, implement them correctly and evaluate them using key figures. Each course lasts one day, runs online or on site and combines concise explanations with exercises you can apply to your own project the very next day.
The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.
Focus areas of the course
Who is this course for?
- Marketing managers and online marketing specialists
- Editors, content and social media teams
- Web managers and webmasters in companies and agencies
- Career changers and self-employed people with their own website
What you will be able to do
- You know the key topics of Newsletters with CleverReach & Brevo – Account, sender and domain authentication, Templates and responsive design, Importing and maintaining recipient lists, Automated mailings and workflows, Reports and link tracking and Comparing the two systems – and can apply them in practice.
- You understand the methodology and terminology of Newsletters with CleverReach & Brevo and can classify measures with confidence.
- You set up the required systems and settings independently and correctly.
- You assess results using suitable metrics and derive concrete improvements.
- You take home a practical action plan for your own project.
Course outline
Module 1 Context and goals for Newsletters with CleverReach & Brevo
- Placing Newsletters with CleverReach & Brevo within the online marketing mix
- Defining goals, target groups and success metrics
- Typical mistakes and pitfalls from practice
- Overview of tools and terminology
Module 2 Focus areas: Newsletters with CleverReach & Brevo
- Account, sender and domain authentication
- Templates and responsive design
- Importing and maintaining recipient lists
- Automated mailings and workflows
- Reports and link tracking
- Comparing the two systems
Module 3 Planning and setup
- A structured step-by-step approach
- Setting up accounts, systems and permissions correctly
- Best practices and proven templates
- Coordination with design, IT and business units
Module 4 Implementation through practical exercises
- Hands-on exercises for Newsletters with CleverReach & Brevo using realistic examples
- Applying optimisations directly in the tool
- Troubleshooting and quality control
- Documentation for colleagues and agencies
Module 5 Evaluation and further development
- Choosing and interpreting relevant metrics
- Preparing reports and dashboards for decision makers
- Prioritising measures and deriving tests
- Drafting your own 90-day action plan
Module 6 Transfer to your daily work
- Exercise based on a realistic case
- Typical mistakes and how to avoid them
- Checklist and templates to take away
- Open questions, outlook and resources for further learning
Prerequisites
Basic familiarity with browsers and websites is helpful. Beginner courses need no special prior knowledge; for advanced courses we recommend the matching fundamentals. Basic knowledge of the topic is helpful.
Technical requirements
Your own laptop with a current browser; we provide test accounts and sample projects, and can work in your own systems on request.
Dates & locations
For every location we suggest a date roughly four weeks ahead. Your preferred date is always possible.
- Munich Fri, 11 December 2026 6 hrs Request
- Salzburg Fri, 11 December 2026 6 hrs Request
- Berlin Thu, 10 December 2026 6 hrs Request
- Augsburg Tue, 15 December 2026 6 hrs Request
- Hanover Fri, 11 December 2026 6 hrs Request
- Bremen Mon, 14 December 2026 6 hrs Request
- Stuttgart Fri, 11 December 2026 6 hrs Request
- Kaiserslautern Tue, 15 December 2026 6 hrs Request
- Online Thu, 10 December 2026 6 hrs Request
Frequently asked questions
Can I practise Newsletters with CleverReach & Brevo with my own data and accounts?
Yes. We provide test environments, but you can also work on your own website or accounts. Please check internally beforehand which access is permitted. Anonymise sensitive data in advance; we are happy to advise you on preparation.
How up to date is the content of Newsletters with CleverReach & Brevo?
Online marketing tools change quickly. We update the materials before every session to match the current feature set and focus on principles that stay valid even when vendors change their interfaces.
How much does “Newsletters with CleverReach & Brevo” cost?
The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 6 hours of live training with a trainer, course materials, a lab environment and a certificate of attendance.
Can I suggest my own date?
Yes. For every location we suggest a date roughly four weeks ahead. In the request form you can always describe your preferred date or period in free text – we check availability and get back to you within one working day.
Is the course online or on-site?
Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run the course exclusively for your team.
Can the course be tailored to our team?
Yes. Tailor-made courses cost approx. €4,500 more, depending on the topic and by arrangement. We agree content, examples and exercises with you in advance.