Training course – ChatGPT – Hospitality & Tourism

ChatGPT for Hospitality and Tourism

Use ChatGPT safely and productively at work: projects, custom GPTs, data analysis, Canvas and privacy settings in team workspaces.

Duration
6 hours, one session
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“ChatGPT for Hospitality and Tourism” is a hands-on course for roles such as Hotel management and front office teams, Reservations and sales departments and Destination management organisations and tourist boards. Rather than learning ChatGPT in the abstract, you work on tasks from your daily routine – with examples, exercises and templates from Hospitality & Tourism.

For many business teams, ChatGPT is the first AI tool they use every day – yet there is a methodical gap between asking the odd question and achieving real productivity gains. In this hands-on day you learn to apply ChatGPT deliberately to recurring work: drafting and editing text, summarising documents, analysing spreadsheets and structuring decision papers. You work with Projects that keep files and instructions together, with Canvas for reworking longer documents, and with data analysis for Excel and CSV files. Every exercise is based on genuine tasks from your own function.

The second focus is scale and responsibility. You build a custom GPT that knows your templates, tone of voice and review rules, and that colleagues across the workspace can use. We also clarify which data belongs in ChatGPT and which does not, how Team and Enterprise workspaces differ from personal accounts, and which settings matter for model training, memory and sharing. You leave with a personal prompt library, a working GPT and clear ground rules for using ChatGPT responsibly across your organisation.

In hotels, restaurants and tourism, the guest experience is everything – and it starts long before arrival. Generative AI helps teams answer enquiries quickly and in several languages, build group and conference proposals, respond professionally to reviews and produce content for websites, booking platforms and social media. AI agents can handle standard questions about arrival, parking or check-in times around the clock and pre-qualify booking requests. Behind the scenes, AI-supported analysis assists with rostering, purchasing and pricing. Especially at a time of staff shortages, AI frees up space for the personal hospitality that no technology can replace.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Hotel management and front office teams
  • Reservations and sales departments
  • Destination management organisations and tourist boards
  • Tour operators and travel agencies
  • Food and beverage and banqueting managers

Typical challenges we address

  • Staff shortages combined with high service expectations
  • Many enquiries in different languages across numerous channels
  • Public reviews that need prompt, professional responses
  • Heavy effort for proposals, content and guest communication

What you will be able to do

  • You write structured prompts that reliably produce usable results for your day-to-day tasks.
  • You organise your work in Projects and revise longer documents efficiently with Canvas.
  • You analyse spreadsheets and files with data analysis and critically verify the results.
  • You build a custom GPT for a recurring task and share it with your team.
  • Answer enquiries and reviews with AI faster, in several languages and in your property's style.
  • Create proposals, content and guest communication efficiently with AI support.
  • Identify operational processes that AI agents and automation can relieve.

Course outline

Module 1 Foundations and effective prompting
  • How language models work: strengths, limitations and hallucinations
  • Building effective prompts with role, context, task and output format
  • Refining iteratively instead of starting over: follow-ups and correction loops
  • Choosing models and using web search and deep research appropriately
Module 2 Projects, Canvas and document work
  • Setting up Projects to group files, instructions and chats by topic
  • Summarising, comparing and interrogating long documents
  • Using Canvas to revise text and drafts section by section
  • Templates for emails, reports, minutes and presentation outlines
Module 3 Data analysis with spreadsheets and files
  • Uploading, cleaning and analysing Excel and CSV files
  • Calculating KPIs, replicating pivot logic and explaining variances
  • Generating charts and preparing them for presentations
  • Verifying results: checking calculation steps and sanity checks
Module 4 Custom GPTs for recurring tasks
  • Identifying and scoping good use cases for GPTs
  • Configuring instructions, knowledge files and conversation starters
  • Testing, improving and sharing a GPT within the workspace
  • Maintenance, change tracking for instructions and ownership in the team
Module 5 Privacy, workspaces and governance
  • Personal accounts versus Team and Enterprise workspaces
  • Settings for model training, memory, temporary chats and sharing
  • Handling personal and confidential data in line with GDPR
  • Internal usage policy and quality assurance for AI output
Module 6 Practice lab: Hospitality & Tourism
  • Multilingual guest enquiries
  • Responding to reviews
  • Group and conference proposals
  • Content for websites and platforms
  • Automating guest communication
  • Supporting internal operations
Module 7 Data protection, quality & transfer to daily work
  • Guest data such as ID, payment and preference information is subject to the GDPR and belongs only in approved systems; marketing emails require valid consent. Guest-facing AI chatbots must be disclosed as such under the EU AI Act, and price and service information must comply with consumer protection rules.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Multilingual guest enquiries

AI drafts replies to questions about availability, facilities, arrival or special requests in the guest's language and the house style, which the team reviews and sends.

Responding to reviews

Online reviews are analysed and answered with individual, appreciative responses; recurring criticism is summarised for quality management. Complaints that need action are also forwarded to the relevant department so issues are fixed promptly.

Group and conference proposals

Key details on attendee numbers, rooms, catering and side programme become structured proposals with a running order, adjusted to the property's price lists and terms.

Content for websites and platforms

Room, package and destination descriptions, newsletters and social posts are created seasonally for each target group and optimised for search engines. Content stays consistent across all channels.

Automating guest communication

Pre-arrival emails, upselling offers, check-in information and post-stay surveys are personalised with AI and sent at the right moment through automations. Language and stay purpose are considered where consent exists.

Supporting internal operations

Training materials for new staff, standard operating procedures, draft rotas and shift handover notes are produced faster and kept up to date. Important information is not lost between shifts.

Prerequisites

Confident use of office applications and a web browser; no prior AI knowledge is required. Feel free to bring your own non-confidential sample tasks from your daily work. Hands-on experience in hotels, food service or tourism; no technical background required.

Technical requirements

A laptop with an up-to-date browser and a ChatGPT account; a paid plan or access to your organisation's Team or Enterprise workspace is recommended for custom GPTs, Projects and data analysis.

Data protection & compliance

Guest data such as ID, payment and preference information is subject to the GDPR and belongs only in approved systems; marketing emails require valid consent. Guest-facing AI chatbots must be disclosed as such under the EU AI Act, and price and service information must comply with consumer protection rules.

Dates & locations

For every location we suggest a date roughly four weeks ahead. Your preferred date is always possible.

  • Munich Fri, 11 December 2026 6 hrs Request
  • Salzburg Fri, 11 December 2026 6 hrs Request
  • Berlin Wed, 16 December 2026 6 hrs Request
  • Augsburg Tue, 15 December 2026 6 hrs Request
  • Hanover Wed, 16 December 2026 6 hrs Request
  • Bremen Thu, 10 December 2026 6 hrs Request
  • Stuttgart Mon, 14 December 2026 6 hrs Request
  • Kaiserslautern Fri, 11 December 2026 6 hrs Request
  • Online Wed, 16 December 2026 6 hrs Request

Frequently asked questions

Do I need a paid ChatGPT licence for the course?

You can follow the fundamentals with a free account. However, features such as custom GPTs, Projects with larger files and advanced data analysis are tied to paid plans or come with far more generous limits there. Ideally you join with access to your organisation's Team or Enterprise workspace, so you practise under real conditions.

May I enter confidential company data into ChatGPT?

That depends on your plan, your contractual terms and your internal policy. In Team and Enterprise workspaces, content is not used for training by default, but GDPR and confidentiality obligations still apply. In the course you learn how to classify and anonymise data and how to choose the right settings.

How is a custom GPT different from a saved prompt?

A GPT bundles persistent instructions, knowledge files and optional tools such as web search or data analysis into a dedicated assistant. Colleagues can use it without any prompting skills and get consistent results. A saved prompt, by contrast, has to be copied and supplemented with context every time, which is far more error-prone.

Can an AI chatbot replace our front desk?

A chatbot can answer standard questions around the clock and pre-qualify requests. Personal service, problem-solving and genuine hospitality remain your team's job. The course shows which requests are well suited to automation and how to design a smooth handover to staff.

Don't AI review responses sound impersonal?

Only if they are generic and unchecked. AI provides a draft that addresses specific points in the review; you add personal details and decide on tone and any gestures of goodwill. You save time and still respond individually and credibly.

How much does “ChatGPT for Hospitality and Tourism” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 6 hours of live training with a trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. For every location we suggest a date roughly four weeks ahead. In the request form you can always describe your preferred date or period in free text – we check availability and get back to you within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run the course exclusively for your team.

Can the course be tailored to our team?

Yes. Tailor-made courses cost approx. €4,500 more, depending on the topic and by arrangement. We agree content, examples and exercises with you in advance.

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