Training course – ChatGPT – Automotive

ChatGPT for the Automotive Industry

Use ChatGPT safely and productively at work: projects, custom GPTs, data analysis, Canvas and privacy settings in team workspaces.

Duration
6 hours, one session
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“ChatGPT for the Automotive Industry” is a hands-on course for roles such as Engineering and requirements management staff, Purchasing and supplier management at OEMs and suppliers and Quality management and complaint handling. Rather than learning ChatGPT in the abstract, you work on tasks from your daily routine – with examples, exercises and templates from Automotive.

For many business teams, ChatGPT is the first AI tool they use every day – yet there is a methodical gap between asking the odd question and achieving real productivity gains. In this hands-on day you learn to apply ChatGPT deliberately to recurring work: drafting and editing text, summarising documents, analysing spreadsheets and structuring decision papers. You work with Projects that keep files and instructions together, with Canvas for reworking longer documents, and with data analysis for Excel and CSV files. Every exercise is based on genuine tasks from your own function.

The second focus is scale and responsibility. You build a custom GPT that knows your templates, tone of voice and review rules, and that colleagues across the workspace can use. We also clarify which data belongs in ChatGPT and which does not, how Team and Enterprise workspaces differ from personal accounts, and which settings matter for model training, memory and sharing. You leave with a personal prompt library, a working GPT and clear ground rules for using ChatGPT responsibly across your organisation.

The automotive industry is under immense pressure to change: electrification, software-defined vehicles, new competitors and demanding regulation are transforming manufacturers, suppliers and dealerships alike. Generative AI supports almost every stage of the value chain – from requirements management in engineering, through supplier communication and complaint handling in purchasing and quality, to sales and aftersales at the dealership. AI assistants help unlock specifications, standards and test reports, structure 8D reports or answer customer enquiries. AI agents connect data from different systems. What matters is protecting engineering know-how, meeting quality and safety standards and having clear approval processes.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Engineering and requirements management staff
  • Purchasing and supplier management at OEMs and suppliers
  • Quality management and complaint handling
  • Sales, service and aftersales at dealerships
  • Production and logistics planning

Typical challenges we address

  • Extensive specifications, standards and requirement documents
  • Heavy documentation workload in quality management and complaints
  • Complex supply chains requiring constant coordination
  • Strict protection of engineering data and intellectual property

What you will be able to do

  • You write structured prompts that reliably produce usable results for your day-to-day tasks.
  • You organise your work in Projects and revise longer documents efficiently with Canvas.
  • You analyse spreadsheets and files with data analysis and critically verify the results.
  • You build a custom GPT for a recurring task and share it with your team.
  • Analyse technical documents such as specifications and standards with AI in a structured way.
  • Accelerate quality, complaint and supplier processes with AI support.
  • Use AI while upholding confidentiality, quality standards and approval processes.

Course outline

Module 1 Foundations and effective prompting
  • How language models work: strengths, limitations and hallucinations
  • Building effective prompts with role, context, task and output format
  • Refining iteratively instead of starting over: follow-ups and correction loops
  • Choosing models and using web search and deep research appropriately
Module 2 Projects, Canvas and document work
  • Setting up Projects to group files, instructions and chats by topic
  • Summarising, comparing and interrogating long documents
  • Using Canvas to revise text and drafts section by section
  • Templates for emails, reports, minutes and presentation outlines
Module 3 Data analysis with spreadsheets and files
  • Uploading, cleaning and analysing Excel and CSV files
  • Calculating KPIs, replicating pivot logic and explaining variances
  • Generating charts and preparing them for presentations
  • Verifying results: checking calculation steps and sanity checks
Module 4 Custom GPTs for recurring tasks
  • Identifying and scoping good use cases for GPTs
  • Configuring instructions, knowledge files and conversation starters
  • Testing, improving and sharing a GPT within the workspace
  • Maintenance, change tracking for instructions and ownership in the team
Module 5 Privacy, workspaces and governance
  • Personal accounts versus Team and Enterprise workspaces
  • Settings for model training, memory, temporary chats and sharing
  • Handling personal and confidential data in line with GDPR
  • Internal usage policy and quality assurance for AI output
Module 6 Practice lab: Automotive
  • Analysing specifications
  • Complaints and 8D reports
  • Supplier communication
  • Unlocking standards and processes
  • Sales and aftersales
  • Training and technical documentation
Module 7 Data protection, quality & transfer to daily work
  • Engineering data, design documents and customer specifications are subject to strict confidentiality agreements and industry information security requirements such as TISAX, and may only be processed in approved AI environments. Customer data at dealerships falls under the GDPR, and safety-relevant content always requires expert sign-off.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Analysing specifications

AI extracts requirements from lengthy customer specifications, compares them with the supplier's technical response, flags contradictions and ambiguities and drafts clarification questions for customers or development partners.

Complaints and 8D reports

Complaint descriptions are structured, potential causes gathered using methods such as Ishikawa and 8D reports written in clear language – root cause analysis remains the expert team's job.

Supplier communication

Requests, formal notices, escalations and audit reports are written precisely and in several languages, supplier ratings are commented on and meeting preparation is produced. Agreements are recorded for follow-up.

Unlocking standards and processes

Internal process descriptions, work instructions and quality requirements are made searchable, so staff receive answers with a reference to the governing document. New staff find applicable rules much faster.

Sales and aftersales

At the dealership, AI drafts offers, vehicle descriptions, replies to customer enquiries and service reminders and helps service advisers explain repairs clearly. Customer requests are captured for follow-up in the CRM.

Training and technical documentation

Training materials for assembly, service or new vehicle technologies are created from technical documents, simplified for the audience and translated into other languages. Quiz questions per chapter are included.

Prerequisites

Confident use of office applications and a web browser; no prior AI knowledge is required. Feel free to bring your own non-confidential sample tasks from your daily work. Professional experience at a vehicle manufacturer, supplier or dealership; no programming skills required.

Technical requirements

A laptop with an up-to-date browser and a ChatGPT account; a paid plan or access to your organisation's Team or Enterprise workspace is recommended for custom GPTs, Projects and data analysis.

Data protection & compliance

Engineering data, design documents and customer specifications are subject to strict confidentiality agreements and industry information security requirements such as TISAX, and may only be processed in approved AI environments. Customer data at dealerships falls under the GDPR, and safety-relevant content always requires expert sign-off.

Dates & locations

For every location we suggest a date roughly four weeks ahead. Your preferred date is always possible.

  • Munich Wed, 16 December 2026 6 hrs Request
  • Salzburg Fri, 11 December 2026 6 hrs Request
  • Berlin Tue, 15 December 2026 6 hrs Request
  • Augsburg Fri, 11 December 2026 6 hrs Request
  • Hanover Thu, 10 December 2026 6 hrs Request
  • Bremen Wed, 16 December 2026 6 hrs Request
  • Stuttgart Mon, 14 December 2026 6 hrs Request
  • Kaiserslautern Thu, 10 December 2026 6 hrs Request
  • Online Fri, 11 December 2026 6 hrs Request

Frequently asked questions

Do I need a paid ChatGPT licence for the course?

You can follow the fundamentals with a free account. However, features such as custom GPTs, Projects with larger files and advanced data analysis are tied to paid plans or come with far more generous limits there. Ideally you join with access to your organisation's Team or Enterprise workspace, so you practise under real conditions.

May I enter confidential company data into ChatGPT?

That depends on your plan, your contractual terms and your internal policy. In Team and Enterprise workspaces, content is not used for training by default, but GDPR and confidentiality obligations still apply. In the course you learn how to classify and anonymise data and how to choose the right settings.

How is a custom GPT different from a saved prompt?

A GPT bundles persistent instructions, knowledge files and optional tools such as web search or data analysis into a dedicated assistant. Colleagues can use it without any prompting skills and get consistent results. A saved prompt, by contrast, has to be copied and supplemented with context every time, which is far more error-prone.

Can specifications be uploaded to AI tools?

Only into environments approved by your information security team that meet your customers' requirements. Many OEMs regulate this contractually. The course shows how to work with approved enterprise solutions, clean documents beforehand and which content never belongs in external services.

Can AI carry out a root cause analysis?

AI helps gather potential causes systematically, structure methods such as 5 Whys or Ishikawa and write reports. The actual analysis with measurements, tests and process knowledge remains the expert team's task. AI speeds up the path there and improves documentation quality.

How much does “ChatGPT for the Automotive Industry” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 6 hours of live training with a trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. For every location we suggest a date roughly four weeks ahead. In the request form you can always describe your preferred date or period in free text – we check availability and get back to you within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run the course exclusively for your team.

Can the course be tailored to our team?

Yes. Tailor-made courses cost approx. €4,500 more, depending on the topic and by arrangement. We agree content, examples and exercises with you in advance.

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