Training course · Claude · Communications & Translation

Claude for Communications and Translation

Claude as an AI assistant for knowledge work: projects, Artifacts, long documents, analysis and precise writing for teams.

Duration
1 day (7 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“Claude for Communications and Translation” is a hands-on course for roles such as Corporate communications and PR staff, Internal communications teams and Translators and language services. Rather than learning Claude in the abstract, you work on tasks from your daily routine – with examples, exercises and templates from Communications & Translation.

Anthropic's Claude has become a go-to AI assistant for demanding knowledge work: it handles very long documents, reasons transparently and writes in a measured, easily steerable style. In this practical day you learn to exploit these strengths systematically. You analyse lengthy reports, contracts or policies, compare several sources and extract key findings with references to the exact passages. With Projects you store background knowledge and working instructions permanently, so Claude knows your terminology, templates and quality standards and you no longer start from scratch with every request.

We also show how to use Artifacts to produce standalone deliverables – structured documents, tables, charts or small interactive tools – and share them with your team. You analyse files with the built-in analysis capability, use research and connectors to company data, and put Claude to work as a critical reviewer of your own writing. A dedicated session covers Team and Enterprise plans, access management and data protection. By the end you have tested project set-ups and prompt patterns that you can apply straight away in your own function.

Corporate communications, PR, internal communications and language services are among the areas most directly transformed by generative AI. Press releases, intranet posts, speeches, Q&A documents and social content can be drafted faster with AI and varied for different audiences and channels. In translation, work is shifting from first drafts towards post-editing, terminology management and quality assurance. AI assistants help apply corporate language and style guides consistently, analyse media coverage and prepare crisis communication. At the same time, the demands on credibility, tone and cultural appropriateness are growing. Communications professionals and translators who use AI confidently gain time for strategy, advice and linguistic fine-tuning.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Corporate communications and PR staff
  • Internal communications teams
  • Translators and language services
  • Corporate content and editorial teams
  • Press officers and spokespeople

Typical challenges we address

  • A growing number of channels, formats and languages
  • Consistency of tone, terminology and corporate language
  • Intense time pressure in press work and crisis communication
  • Quality assurance for machine translation

What you will be able to do

  • You write precise, structured instructions that let Claude handle complex tasks reliably.
  • You analyse long and multiple documents and obtain referenced, verifiable summaries.
  • You set up Projects with a knowledge base and style rules and share them with your team.
  • You use Artifacts and the analysis capability to produce usable documents, tables and evaluations.
  • Create and adapt communication content faster with AI in consistent corporate language.
  • Use AI translation professionally with post-editing, glossaries and quality assurance.
  • Prepare press work and crisis communication with AI in a structured way while maintaining credibility.

Course outline

Module 1 Understanding and directing Claude
  • Model family, strengths and limitations compared with other assistants
  • Clear instructions with context, examples and the desired output format
  • Structured input using sections and tags for complex tasks
  • Extended thinking and step-by-step approaches for demanding questions
Module 2 Analysing long documents
  • Uploading and querying large PDFs, reports and contract sets
  • Comparing multiple documents and surfacing contradictions
  • Summaries with references to specific passages
  • Deriving checklists and review grids from policies and guidelines
Module 3 Projects and knowledge base
  • Creating Projects with knowledge documents and persistent instructions
  • Storing style and terminology rules for consistent results
  • Sharing Projects with the team and developing them together
  • Making good use of connectors to drives and business applications
Module 4 Artifacts, analysis and writing
  • Creating Artifacts for documents, tables, charts and interactive tools
  • Analysing files and spreadsheets with the built-in analysis capability
  • Drafting, shortening, rewording and tailoring text to audiences
  • Using Claude as a critical reviewer of arguments and gaps
Module 5 Team use, data protection and quality
  • Team and Enterprise plans: administration, roles and sharing
  • Handling confidential and personal data in line with GDPR
  • Checking output: verifying facts, figures and quotations
  • Defining internal guidelines and reusable prompt patterns
Module 6 Practice lab: Communications & Translation
  • Press releases and statements
  • Adapting content for channels
  • Translation and post-editing
  • Terminology and style guide
  • Analysing media coverage
  • Preparing crisis communication
Module 7 Data protection, quality & transfer to daily work
  • Unpublished company information, particularly price-sensitive inside information, and confidential client texts may only be processed in approved AI environments. Copyright in source texts and images must be respected, and translations for clients are subject to confidentiality agreements and liability for final quality.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Press releases and statements

Key facts and quotes become drafts of press releases, statements and Q&A documents that follow the house style and are approved by communications and subject experts.

Adapting content for channels

A core message is adapted in length, tone and format for intranet, newsletter, social media, employee app and presentations without losing precision. The same message reaches every audience in the right format.

Translation and post-editing

AI provides raw translations that translators refine in a targeted way; glossaries and style guides are built into prompts to keep terminology and tone consistent.

Terminology and style guide

Terminology lists are extracted from existing texts, deviations from corporate language detected and texts checked against the style guide and inclusive language rules. The brand stays consistent across authors.

Analysing media coverage

Press coverage and social media mentions are summarised by theme, sentiment and message to assess impact and decide on next steps. Recurring journalist questions feed into future Q&A documents.

Preparing crisis communication

Scenarios are rehearsed, holding statements and lines to take prepared and critical questions from journalists and employees anticipated. The team is ready to respond faster and consistently across all channels.

Prerequisites

Confident use of office applications and a web browser; prior AI experience is helpful but not required. Your own non-confidential documents are welcome as practice material. Professional experience in communications, PR, editorial work or translation; no technical background required.

Technical requirements

A laptop with an up-to-date browser or the Claude desktop app and a Claude account; we recommend Pro, Team or Enterprise access for Projects and larger files.

Data protection & compliance

Unpublished company information, particularly price-sensitive inside information, and confidential client texts may only be processed in approved AI environments. Copyright in source texts and images must be respected, and translations for clients are subject to confidentiality agreements and liability for final quality.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Thu, 26 November 2026 Online Request
  • Mon, 7 December 2026 Bremen Request
  • Thu, 7 January 2027 Augsburg Request
  • Wed, 20 January 2027 Online Request
  • Mon, 25 January 2027 Salzburg Request
  • Wed, 3 February 2027 Online Request

Frequently asked questions

How does Claude differ from ChatGPT in everyday work?

Both are capable general-purpose assistants. Claude particularly stands out with very long documents, careful reasoning and an easily steerable writing style, while Projects and Artifacts support structured work. Which tool fits better depends on your tasks, integrations and company policies – the course gives you criteria for an informed assessment.

What are Artifacts and why would I use them?

Artifacts are standalone deliverables that Claude creates in a separate panel next to the chat – a document, a table, a chart or a small interactive tool, for example. They can be revised in a targeted way, downloaded and shared. A conversation therefore produces ready-to-use results rather than scattered fragments of text.

Is my data used to train Claude?

On Team and Enterprise plans, business content is not used for model training as a matter of principle. For individual accounts this depends on settings you should review yourself. Regardless of the plan, GDPR and internal confidentiality rules apply. In the course we walk through the relevant settings and the questions to ask.

Will AI replace professional translators?

For routine texts AI produces usable drafts, but specialist terminology, cultural nuance, legal precision and brand voice require human expertise. The role is shifting towards post-editing, terminology work and quality assurance. In the course you learn to use AI in a way that raises both quality and efficiency.

How do we keep our communication authentic?

By using AI as a drafting tool while the messages, facts and stance come from you. Provide style guides and sample texts so drafts fit the brand, and revise deliberately. Generic copy appears mainly when AI works without context – exactly what the techniques in this course help you avoid.

How much does “Claude for Communications and Translation” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 1 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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