Training course · Claude Code · Communications & Translation

Claude Code for Communications and Translation

Agentic coding with Claude Code in the terminal and IDE: CLAUDE.md, subagents, hooks, MCP, CI pipelines and secure permissions.

Duration
2 days (14 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

This course connects Claude Code with the everyday processes of Communications & Translation. Participants work on realistic scenarios and leave with prompts, workflows and checklists they can use straight away.

Claude Code is not only for professional developers. Business users with no programming background can use it to analyse data, clean up Excel and CSV files, generate reports or build small internal tools, all in plain language. You describe what should happen, and Claude Code writes and runs the necessary scripts itself. This course variant shows you how to put these capabilities to work in your daily job without needing to understand code, and how to check the results reliably before anyone relies on them.

You will work through realistic office scenarios: merging exports from several systems, producing analyses with charts, generating documents and mail merges automatically, or turning repetitive file chores into a single command. Working safely is a central theme: which data may be processed, how you stay in control of approvals, and when to involve your IT department. The result is a set of useful helpers that take load off your team while remaining transparent and easy to hand over.

Corporate communications, PR, internal communications and language services are among the areas most directly transformed by generative AI. Press releases, intranet posts, speeches, Q&A documents and social content can be drafted faster with AI and varied for different audiences and channels. In translation, work is shifting from first drafts towards post-editing, terminology management and quality assurance. AI assistants help apply corporate language and style guides consistently, analyse media coverage and prepare crisis communication. At the same time, the demands on credibility, tone and cultural appropriateness are growing. Communications professionals and translators who use AI confidently gain time for strategy, advice and linguistic fine-tuning.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Corporate communications and PR staff
  • Internal communications teams
  • Translators and language services
  • Corporate content and editorial teams
  • Press officers and spokespeople

Typical challenges we address

  • A growing number of channels, formats and languages
  • Consistency of tone, terminology and corporate language
  • Intense time pressure in press work and crisis communication
  • Quality assurance for machine translation

What you will be able to do

  • You commission data analyses and file tasks from Claude Code in plain language.
  • You clean and combine Excel and CSV data and check the results for plausibility.
  • You automate recurring document and reporting tasks with reusable instructions.
  • You have small internal helper tools built and refine them step by step.
  • Create and adapt communication content faster with AI in consistent corporate language.
  • Use AI translation professionally with post-editing, glossaries and quality assurance.
  • Prepare press work and crisis communication with AI in a structured way while maintaining credibility.

Course outline

Day 1

Module 1 Getting started without coding skills
  • What a coding agent is and what it is allowed to do on your computer
  • Launching Claude Code and setting up a protected working folder
  • Describing tasks in everyday language: goal, input files, expected result
  • Understanding approval prompts and consciously accepting or declining them
Module 2 Analysing data in Excel and CSV files
  • Cleaning exports: duplicates, date formats, missing values
  • Combining several tables and calculating key figures
  • Producing charts and summaries as Excel files or images
  • Sanity-checking results with spot checks and cross-calculations
Module 3 Automating documents and routine tasks
  • Generating reports, minutes and mail merges from templates and data
  • Renaming, sorting and converting files automatically
  • Saving recurring procedures as reusable instructions
  • Writing a simple team guide in CLAUDE.md
Module 4 Building small scripts and internal tools
  • From idea to working helper: stating requirements clearly
  • Having simple input forms or local web interfaces created
  • Improving step by step: describing problems instead of debugging yourself
  • Documenting results so colleagues can use them

Day 2

Module 5 Working safely and responsibly
  • Handling personal and confidential data correctly
  • Limiting permissions and working only in approved folders
  • Recognising limits: when a tool should be handed over to IT
  • Coordinating with IT, data protection and business owners
Module 6 Hands-on project: your own solution for Communications & Translation
  • Glossary manager – A small app for maintaining multilingual terminology with forbidden and preferred terms that checks texts for deviations. New terms are approved before being added.
  • Channel adapter – An internal tool that takes a core text and generates variants for defined channels with character limits and tone guidelines.
  • Approval workflow – A web app that manages communication drafts with owners, approval stages and deadlines and shows the status of every publication.
Module 7 Data protection, quality & transfer to daily work
  • Unpublished company information, particularly price-sensitive inside information, and confidential client texts may only be processed in approved AI environments. Copyright in source texts and images must be respected, and translations for clients are subject to confidentiality agreements and liability for final quality.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Press releases and statements

Key facts and quotes become drafts of press releases, statements and Q&A documents that follow the house style and are approved by communications and subject experts.

Adapting content for channels

A core message is adapted in length, tone and format for intranet, newsletter, social media, employee app and presentations without losing precision. The same message reaches every audience in the right format.

Translation and post-editing

AI provides raw translations that translators refine in a targeted way; glossaries and style guides are built into prompts to keep terminology and tone consistent.

Terminology and style guide

Terminology lists are extracted from existing texts, deviations from corporate language detected and texts checked against the style guide and inclusive language rules. The brand stays consistent across authors.

Analysing media coverage

Press coverage and social media mentions are summarised by theme, sentiment and message to assess impact and decide on next steps. Recurring journalist questions feed into future Q&A documents.

Preparing crisis communication

Scenarios are rehearsed, holding statements and lines to take prepared and critical questions from journalists and employees anticipated. The team is ready to respond faster and consistently across all channels.

Possible hands-on projects

Glossary manager

A small app for maintaining multilingual terminology with forbidden and preferred terms that checks texts for deviations. New terms are approved before being added.

Channel adapter

An internal tool that takes a core text and generates variants for defined channels with character limits and tone guidelines.

Approval workflow

A web app that manages communication drafts with owners, approval stages and deadlines and shows the status of every publication.

Prerequisites

No programming knowledge is needed; confident use of Excel, files and folders on your own computer is sufficient. Professional experience in communications, PR, editorial work or translation; no technical background required.

Technical requirements

Your own laptop with admin rights, Git, a Node.js runtime and an up-to-date editor; a Claude subscription or Anthropic API access is required for the exercises.

Data protection & compliance

Unpublished company information, particularly price-sensitive inside information, and confidential client texts may only be processed in approved AI environments. Copyright in source texts and images must be respected, and translations for clients are subject to confidentiality agreements and liability for final quality.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Tue, 24 November 2026 – Wed, 25 November 2026 Online Request
  • Wed, 2 December 2026 – Thu, 3 December 2026 Hanover Request
  • Wed, 16 December 2026 – Thu, 17 December 2026 Online Request
  • Mon, 18 January 2027 – Tue, 19 January 2027 Munich Request
  • Tue, 26 January 2027 – Wed, 27 January 2027 Online Request
  • Tue, 2 February 2027 – Wed, 3 February 2027 Stuttgart Request

Frequently asked questions

How is Claude Code different from traditional code completion?

Code completion suggests the next few lines, whereas Claude Code acts as an agent that handles whole tasks: it searches the repository, plans changes across several files, runs tests and commands, and corrects itself based on the results. You define the goal and review the outcome instead of steering every single line yourself.

Is Claude Code secure enough for enterprise use?

By default, Claude Code asks for approval before editing files or running commands. Permission rules, sandboxing, managed settings and hooks let you define precisely what the agent may do. During the course you learn to configure these mechanisms to match your security and data protection requirements and to assess risks such as prompt injection.

Does Claude Code work with my language and tech stack?

Yes. Claude Code is language-agnostic because it works with files, terminal commands and your existing build and test tooling. Whether you use Python, Java, TypeScript, Go, SAP-related code or infrastructure as code, what matters most is a well-written CLAUDE.md describing your commands and conventions. Each course variant adds the relevant domain focus.

Will AI replace professional translators?

For routine texts AI produces usable drafts, but specialist terminology, cultural nuance, legal precision and brand voice require human expertise. The role is shifting towards post-editing, terminology work and quality assurance. In the course you learn to use AI in a way that raises both quality and efficiency.

How do we keep our communication authentic?

By using AI as a drafting tool while the messages, facts and stance come from you. Provide style guides and sample texts so drafts fit the brand, and revise deliberately. Generic copy appears mainly when AI works without context – exactly what the techniques in this course help you avoid.

How much does “Claude Code for Communications and Translation” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 2 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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