Professional training – Business & Methodological Skills

Business Storytelling

Business Storytelling in 6 focused hours: Structure of an effective story, Hero’s journey and narrative arc and Telling stories with numbers and data – practical, with exercises and templates for your daily work.

Duration
6 hours, one session
Level
Intermediate
Format
Online or on-site
Language
German or English
Certificate
Certificate of attendance

Overview

“Business Storytelling” is a compact live course in the field of Business & Methodological Skills. It centres on Structure of an effective story, Hero’s journey and narrative arc and Telling stories with numbers and data – explained with realistic examples and deepened in exercises you can transfer straight to your daily work.

Expertise alone is rarely enough at work: people who present convincingly, handle conversations with confidence, manage time and priorities and guide teams effectively deliver projects faster and with fewer conflicts. In the Business Storytelling training you practise exactly these skills in situations from your own working environment. We combine compact models with plenty of practice, role plays and personal feedback in small groups. Each course lasts one day and runs online or on site. You leave with proven techniques and a concrete plan for applying them in daily work.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Focus areas of the course

Structure of an effective storyHero’s journey and narrative arcTelling stories with numbers and dataStorytelling in presentations and pitchesFinding authentic examplesStories in the team and the brand

Who is this course for?

  • Specialists and managers from all industries
  • Project managers and team leads
  • Employees with frequent customer and stakeholder contact
  • Early-career professionals and returners

What you will be able to do

  • You know the key topics of Business Storytelling – Structure of an effective story, Hero’s journey and narrative arc, Telling stories with numbers and data, Storytelling in presentations and pitches, Finding authentic examples and Stories in the team and the brand – and can apply them in practice.
  • You know the key models and techniques of Business Storytelling and can use them appropriately for each situation.
  • You come across more clearly, confidently and effectively in typical work situations.
  • You reflect on your own behaviour and use feedback deliberately for development.
  • You take home a personal implementation plan for daily work.

Course outline

Module 1 Where you stand and models for Business Storytelling
  • Clarifying your starting point and goals
  • Core models and terms of Business Storytelling
  • Typical challenges in everyday work
  • Effect on conversation partners and team
Module 2 Focus areas: Business Storytelling
  • Structure of an effective story
  • Hero’s journey and narrative arc
  • Telling stories with numbers and data
  • Storytelling in presentations and pitches
  • Finding authentic examples
  • Stories in the team and the brand
Module 3 Techniques and tools
  • Learning proven methods step by step
  • Checklists and guides for preparation
  • Dealing with resistance and pressure
  • Adapting to your own personality
Module 4 Training with practical cases
  • Exercises on Business Storytelling using situations from your daily work
  • Role plays and short presentations
  • Individual feedback from the trainer
  • Peer feedback within the group
Module 5 Transfer into daily work
  • Personal strengths and development areas
  • Concrete commitments for the coming weeks
  • Obstacles and countermeasures
  • Self-reflection and continued learning
Module 6 Transfer to your daily work
  • Exercise based on a realistic case
  • Typical mistakes and how to avoid them
  • Checklist and templates to take away
  • Open questions, outlook and resources for further learning

Prerequisites

No technical prior knowledge is required. Willingness to take part in practical exercises and group exchange is expected. Basic knowledge of the topic is helpful.

Technical requirements

For online sessions a laptop, camera and microphone are sufficient; we provide all materials and exercise templates digitally.

Dates & locations

For every location we suggest a date roughly four weeks ahead. Your preferred date is always possible.

  • Munich Thu, 10 December 2026 6 hrs Request
  • Salzburg Wed, 16 December 2026 6 hrs Request
  • Berlin Thu, 10 December 2026 6 hrs Request
  • Augsburg Wed, 16 December 2026 6 hrs Request
  • Hanover Mon, 14 December 2026 6 hrs Request
  • Bremen Tue, 15 December 2026 6 hrs Request
  • Stuttgart Thu, 10 December 2026 6 hrs Request
  • Kaiserslautern Thu, 10 December 2026 6 hrs Request
  • Online Wed, 16 December 2026 6 hrs Request

Frequently asked questions

How much practice is there in Business Storytelling?

Most of the day consists of exercises, role plays and feedback. Theory is limited to the models you actually need. Groups are small so that everyone gets several turns and individual guidance.

Does Business Storytelling work well online?

Yes. We use breakout groups, video feedback and digital whiteboards so role plays and presentations work well. If you prefer face-to-face learning, the course can also run in your premises or at ours.

How much does “Business Storytelling” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 6 hours of live training with a trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. For every location we suggest a date roughly four weeks ahead. In the request form you can always describe your preferred date or period in free text – we check availability and get back to you within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run the course exclusively for your team.

Can the course be tailored to our team?

Yes. Tailor-made courses cost approx. €4,500 more, depending on the topic and by arrangement. We agree content, examples and exercises with you in advance.

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