Training course · Microsoft 365 Copilot · Content & PR

Microsoft 365 Copilot for Content and PR Teams

Use Microsoft 365 Copilot and Copilot Chat in Word, Excel, PowerPoint, Outlook and Teams productively, securely and in line with permissions.

Duration
1 day (7 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“Microsoft 365 Copilot for Content and PR Teams” is a hands-on course for roles such as Press officers and PR managers, Content marketing managers and Editors and copywriters. Rather than learning Microsoft 365 Copilot in the abstract, you work on tasks from your daily routine – with examples, exercises and templates from Content & PR.

Microsoft 365 Copilot brings AI right into the applications where your daily work happens: Word, Excel, PowerPoint, Outlook and Teams. What sets it apart from publicly available chatbots is its grounding in your organisation's data via Microsoft Graph – Copilot can draw on the emails, meetings, chats and documents you already have access to. In this practical day you learn to use that connection deliberately: drafting content from existing files, summarising inboxes and long threads, following up on meetings and generating presentations from Word documents.

You also learn how the licensed Copilot differs from Copilot Chat, when web-grounded and when work-grounded answers make sense, and how to use both prebuilt and your own agents. A central topic is the permission model: Copilot only surfaces what you are allowed to see, so sharing settings in SharePoint, OneDrive and Teams directly determine the quality and security of results. You leave with tested prompts for every Office application and a clear understanding of responsible use within your tenant.

Content, communications and PR teams must tell relevant stories to journalists, customers, employees and search engines with limited resources. Generative AI is changing this daily work noticeably: AI assistants research topics, develop content strategies, structure articles and white papers, draft press releases, Q&A documents and interview briefings and optimise copy for search engines and AI-powered search. Automation supports media monitoring, topic tracking and repurposing content across formats. At the same time, the demands on credibility are rising: facts must be correct, quotes must be approved and crisis communication requires sensitivity. AI is therefore a tool for research, structure and variants, while stance, quality and accountability remain with communications professionals.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Press officers and PR managers
  • Content marketing managers
  • Editors and copywriters
  • Internal communications teams
  • SEO and corporate publishing leads

Typical challenges we address

  • Producing high-quality expert content with little time and many review rounds
  • Drafting press releases and statements quickly and precisely
  • Repurposing content for search, social media and newsletters
  • Continuously monitoring and assessing media coverage and the topic landscape

What you will be able to do

  • You use Copilot in Word, Excel, PowerPoint, Outlook and Teams for your recurring tasks.
  • You write prompts that draw on existing files, emails and meetings as context.
  • You distinguish between Microsoft 365 Copilot and Copilot Chat and choose the right mode.
  • You use prebuilt agents and create a simple agent of your own for your team.
  • Develop content strategies and high-quality copy for different formats with AI support.
  • Produce press releases, Q&As and holding statements faster while checking facts systematically.
  • Automate media monitoring and content repurposing while respecting copyright and media law.

Course outline

Module 1 Copilot fundamentals and Microsoft Graph
  • Microsoft 365 Copilot and Copilot Chat: capabilities and licensing
  • Grounding in organisational data through Microsoft Graph
  • Switching between web and work context and referencing specific files
  • Prompt structure with goal, context, source and expectations
Module 2 Word and PowerPoint
  • Drafting from existing documents, notes and emails
  • Rewriting, shortening, adjusting tone and summarising text
  • Generating presentations from Word documents or outlines
  • Refining slides, adding speaker notes and sharpening key messages
Module 3 Excel and data analysis
  • Querying tables, spotting trends and highlighting outliers
  • Getting suggestions for formulas, calculated columns and conditional formatting
  • Creating charts and pivot analyses from natural language
  • Sanity-checking results and ensuring data quality
Module 4 Outlook, Teams and agents
  • Summarising long email threads and drafting replies
  • Summarising Teams meetings and extracting action items and open questions
  • Using Copilot Pages and Notebooks for collaborative work
  • Using prebuilt agents and creating your own with Agent Builder
Module 5 Permissions, data protection and governance
  • The permission model: Copilot only shows what you can access
  • Identifying oversharing in SharePoint, OneDrive and Teams
  • Sensitivity labels, data boundaries and GDPR considerations
  • Usage policies, team adoption and measuring impact
Module 6 Practice lab: Content & PR
  • Topic research and content strategy
  • Press release drafts
  • Articles and white papers
  • Content repurposing
  • Media monitoring insights
  • Crisis and Q&A preparation
Module 7 Data protection, quality & transfer to daily work
  • AI-supported communication must respect copyright, quotation rules and personality rights; quotes must never be invented and must be approved by the person quoted. Confidential information such as unpublished financial results belongs only in approved AI environments, and the EU AI Act's transparency duties apply to AI-generated text on matters of public interest.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Topic research and content strategy

An AI assistant analyses search intent, customer questions and industry trends, clusters topics and proposes a content plan with formats, audiences and key messages for the team to prioritise.

Press release drafts

From facts, quotes and background information, AI produces an inverted-pyramid draft including headline variants, boilerplate and a short version for social media.

Articles and white papers

AI creates outlines, summarises expert interviews, drafts individual sections and checks readability, flow and consistent use of technical terms, before subject matter experts sign off the content.

Content repurposing

A white paper or webinar is turned into blog posts, LinkedIn posts, newsletter sections and FAQ entries, each with adapted length, tone and call to action.

Media monitoring insights

Automations collect online media mentions; AI summarises tone, key statements and relevant journalists and drafts a daily or weekly press review.

Crisis and Q&A preparation

AI helps anticipate critical questions, draft Q&A documents and holding statements and run through crisis communication scenarios, which are then agreed with management and legal.

Prerequisites

Confident everyday use of Word, Excel, PowerPoint, Outlook and Teams; no prior AI knowledge is required. You work in communications, PR or content marketing and have experience in professional writing.

Technical requirements

A laptop with access to Microsoft 365 via your work account; a Microsoft 365 Copilot licence is ideal for all exercises, while Copilot Chat covers part of the content.

Data protection & compliance

AI-supported communication must respect copyright, quotation rules and personality rights; quotes must never be invented and must be approved by the person quoted. Confidential information such as unpublished financial results belongs only in approved AI environments, and the EU AI Act's transparency duties apply to AI-generated text on matters of public interest.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Thu, 26 November 2026 Online Request
  • Mon, 7 December 2026 Bremen Request
  • Thu, 21 January 2027 Online Request
  • Wed, 27 January 2027 Salzburg Request
  • Mon, 8 February 2027 Online Request
  • Mon, 15 February 2027 Kaiserslautern Request

Frequently asked questions

What is the difference between Microsoft 365 Copilot and Copilot Chat?

Copilot Chat is available to many work accounts without an additional licence and answers mainly from web content and uploaded files. The licensed Microsoft 365 Copilot also reaches your emails, meetings and documents through Microsoft Graph and is built directly into Word, Excel, PowerPoint, Outlook and Teams.

Can Copilot see my colleagues' confidential files?

Copilot respects existing permissions and only surfaces content you can already access yourself. Problems arise when files are shared too broadly – with the entire organisation, for instance. In the course you learn how to spot such oversharing and how to fix it properly together with your IT team.

Do I need prompting experience for this course?

No. We start with the fundamentals of good prompts and practise them directly in the Office applications. What matters is that you are comfortable using Word, Excel, PowerPoint, Outlook and Teams day to day. Everything else – from referencing files to working with agents – we build up step by step through realistic tasks.

How do we prevent false facts in AI-generated copy?

AI assistants can produce convincing but incorrect statements. Work with supplied sources as context, ask for claims to be referenced and introduce a mandatory fact check before publication. In the course we develop prompt patterns and review routines that support exactly this.

Do search engines penalise AI-generated content?

Search engines primarily assess quality, usefulness and expertise, not how content was produced. Mass-produced thin content does harm rankings, however. Content that performs well combines genuine expertise, examples and data, with AI providing structure and efficiency and experts providing substance.

How much does “Microsoft 365 Copilot for Content and PR Teams” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 1 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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