Training course · Vibe Coding · Content & PR

Vibe Coding for Content and PR Teams

Build software in natural language: from prompt to app, rapid iteration, quality and security checks, and turning prototypes into production.

Duration
2 days (14 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“Vibe Coding for Content and PR Teams” is designed for roles such as Press officers and PR managers, Content marketing managers and Editors and copywriters and shows step by step how to use Vibe Coding productively, safely and transparently in Content & PR – from the fundamentals to advanced workflows.

Vibe coding lets business users without any programming knowledge build digital tools of their own. You describe in everyday language what a mini app, dashboard or form should do, and tools such as Lovable, Claude, ChatGPT Canvas or Replit generate a working solution. Helpers for your daily work can take shape quickly, without waiting for IT to free up capacity. This course shows you step by step how to make it work, which habits lead to good results, and what really matters along the way.

During the course you build applications drawn from your own work: a KPI overview, a data entry form, a small calculator or an automation for recurring chores. At the same time you learn to assess the risks realistically. Which data may go into such tools, who will run and maintain the solution, and when must IT be involved? With this knowledge you can create useful solutions that are accepted within the organisation and remain secure and sustainable in the long term.

Content, communications and PR teams must tell relevant stories to journalists, customers, employees and search engines with limited resources. Generative AI is changing this daily work noticeably: AI assistants research topics, develop content strategies, structure articles and white papers, draft press releases, Q&A documents and interview briefings and optimise copy for search engines and AI-powered search. Automation supports media monitoring, topic tracking and repurposing content across formats. At the same time, the demands on credibility are rising: facts must be correct, quotes must be approved and crisis communication requires sensitivity. AI is therefore a tool for research, structure and variants, while stance, quality and accountability remain with communications professionals.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Press officers and PR managers
  • Content marketing managers
  • Editors and copywriters
  • Internal communications teams
  • SEO and corporate publishing leads

Typical challenges we address

  • Producing high-quality expert content with little time and many review rounds
  • Drafting press releases and statements quickly and precisely
  • Repurposing content for search, social media and newsletters
  • Continuously monitoring and assessing media coverage and the topic landscape

What you will be able to do

  • You build your own mini apps, dashboards and forms through vibe coding without programming skills.
  • You describe requirements clearly enough for AI tools to produce usable solutions.
  • You improve your applications step by step and check the results for accuracy.
  • You automate simple recurring tasks in your working environment.
  • Develop content strategies and high-quality copy for different formats with AI support.
  • Produce press releases, Q&As and holding statements faster while checking facts systematically.
  • Automate media monitoring and content repurposing while respecting copyright and media law.

Course outline

Day 1

Module 1 Understanding vibe coding as a business user
  • What vibe coding is and what you can achieve without programming skills
  • Tools at a glance: Lovable, Claude, ChatGPT Canvas, Replit and similar platforms
  • Spotting good candidates for your own tools at work
  • Realistic expectations: strengths, limits and common pitfalls
Module 2 Describing and building your own mini app
  • Capturing goal, users, inputs and desired outcome in plain words
  • Generating a first version and clicking through it together
  • Improving look, wording and flow with targeted feedback
  • Saving milestones and returning to an earlier version when things go wrong
Module 3 Dashboards, forms and calculators
  • Turning Excel or CSV data into an interactive dashboard
  • Building entry forms with required fields and plausibility checks
  • Creating calculators and decision aids for your team
  • Checking results for accuracy with test data and spot checks
Module 4 Automating routine work
  • Identifying recurring tasks that lend themselves to automation
  • Building simple automations for reports, notifications or file storage
  • Discussing connections to existing tools via approved interfaces
  • Documenting automations clearly and handing them over to colleagues

Day 2

Module 5 Risks and coordination with IT
  • Which data may and may not go into AI tools: data protection and confidentiality
  • Managing access rights, sharing settings and public links deliberately
  • Avoiding shadow IT: clarifying operation, maintenance and ownership
  • Preparing a handover to IT when a solution grows or becomes critical
Module 6 Hands-on project: your own solution for Content & PR
  • Press release assistant – An app with fields for facts, quotes and contacts that produces a structured draft with headline variants and boilerplate.
  • Content repurposing tool – An internal tool that ingests long-form content and generates format-specific extracts for the blog, newsletter and social networks.
  • Press review dashboard – A dashboard that sorts media mentions by outlet, sentiment and topic and creates a short summary for the leadership team.
Module 7 Data protection, quality & transfer to daily work
  • AI-supported communication must respect copyright, quotation rules and personality rights; quotes must never be invented and must be approved by the person quoted. Confidential information such as unpublished financial results belongs only in approved AI environments, and the EU AI Act's transparency duties apply to AI-generated text on matters of public interest.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Topic research and content strategy

An AI assistant analyses search intent, customer questions and industry trends, clusters topics and proposes a content plan with formats, audiences and key messages for the team to prioritise.

Press release drafts

From facts, quotes and background information, AI produces an inverted-pyramid draft including headline variants, boilerplate and a short version for social media.

Articles and white papers

AI creates outlines, summarises expert interviews, drafts individual sections and checks readability, flow and consistent use of technical terms, before subject matter experts sign off the content.

Content repurposing

A white paper or webinar is turned into blog posts, LinkedIn posts, newsletter sections and FAQ entries, each with adapted length, tone and call to action.

Media monitoring insights

Automations collect online media mentions; AI summarises tone, key statements and relevant journalists and drafts a daily or weekly press review.

Crisis and Q&A preparation

AI helps anticipate critical questions, draft Q&A documents and holding statements and run through crisis communication scenarios, which are then agreed with management and legal.

Possible hands-on projects

Press release assistant

An app with fields for facts, quotes and contacts that produces a structured draft with headline variants and boilerplate.

Content repurposing tool

An internal tool that ingests long-form content and generates format-specific extracts for the blog, newsletter and social networks.

Press review dashboard

A dashboard that sorts media mentions by outlet, sentiment and topic and creates a short summary for the leadership team.

Prerequisites

No programming knowledge is required; confident use of a browser, office applications and spreadsheets is enough. You work in communications, PR or content marketing and have experience in professional writing.

Technical requirements

Your own laptop with an up-to-date browser, Git and an AI coding tool of your choice, such as an AI editor or coding agent with an active account.

Data protection & compliance

AI-supported communication must respect copyright, quotation rules and personality rights; quotes must never be invented and must be approved by the person quoted. Confidential information such as unpublished financial results belongs only in approved AI environments, and the EU AI Act's transparency duties apply to AI-generated text on matters of public interest.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Wed, 25 November 2026 – Thu, 26 November 2026 Online Request
  • Thu, 10 December 2026 – Fri, 11 December 2026 Bremen Request
  • Mon, 11 January 2027 – Tue, 12 January 2027 Online Request
  • Tue, 26 January 2027 – Wed, 27 January 2027 Salzburg Request
  • Tue, 9 February 2027 – Wed, 10 February 2027 Online Request
  • Mon, 22 February 2027 – Tue, 23 February 2027 Kaiserslautern Request

Frequently asked questions

Is vibe coding only suitable for quick prototypes?

Vibe coding shines with prototypes, internal tools and experiments. With the right practices, namely clear specifications, tests, reviews and sound version control, results can also be turned into production-ready applications. The course teaches you to manage that transition deliberately and to recognise early on when rebuilding is the wiser option.

Which tools are used in the course?

The course is vendor-neutral. We work with the main tool categories: AI editors such as Cursor or Windsurf, coding agents such as Claude Code or Codex, and browser-based app builders. You are welcome to use your preferred tool, as the principles of specification, iteration, quality and security apply to all of them.

How should I deal with security risks in generated code?

Generated code often contains typical weaknesses such as hard-coded credentials, missing input validation or overly open interfaces. You learn to check specifically for these patterns, build security requirements into the specification from the start, use automated scanning and require a deliberate human sign-off before every deployment.

How do we prevent false facts in AI-generated copy?

AI assistants can produce convincing but incorrect statements. Work with supplied sources as context, ask for claims to be referenced and introduce a mandatory fact check before publication. In the course we develop prompt patterns and review routines that support exactly this.

Do search engines penalise AI-generated content?

Search engines primarily assess quality, usefulness and expertise, not how content was produced. Mass-produced thin content does harm rankings, however. Content that performs well combines genuine expertise, examples and data, with AI providing structure and efficiency and experts providing substance.

How much does “Vibe Coding for Content and PR Teams” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 2 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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