Training course · Claude Code · Content & PR

Claude Code for Content and PR Teams

Agentic coding with Claude Code in the terminal and IDE: CLAUDE.md, subagents, hooks, MCP, CI pipelines and secure permissions.

Duration
2 days (14 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“Claude Code for Content and PR Teams” is a hands-on course for roles such as Press officers and PR managers, Content marketing managers and Editors and copywriters. Rather than learning Claude Code in the abstract, you work on tasks from your daily routine – with examples, exercises and templates from Content & PR.

Claude Code is not only for professional developers. Business users with no programming background can use it to analyse data, clean up Excel and CSV files, generate reports or build small internal tools, all in plain language. You describe what should happen, and Claude Code writes and runs the necessary scripts itself. This course variant shows you how to put these capabilities to work in your daily job without needing to understand code, and how to check the results reliably before anyone relies on them.

You will work through realistic office scenarios: merging exports from several systems, producing analyses with charts, generating documents and mail merges automatically, or turning repetitive file chores into a single command. Working safely is a central theme: which data may be processed, how you stay in control of approvals, and when to involve your IT department. The result is a set of useful helpers that take load off your team while remaining transparent and easy to hand over.

Content, communications and PR teams must tell relevant stories to journalists, customers, employees and search engines with limited resources. Generative AI is changing this daily work noticeably: AI assistants research topics, develop content strategies, structure articles and white papers, draft press releases, Q&A documents and interview briefings and optimise copy for search engines and AI-powered search. Automation supports media monitoring, topic tracking and repurposing content across formats. At the same time, the demands on credibility are rising: facts must be correct, quotes must be approved and crisis communication requires sensitivity. AI is therefore a tool for research, structure and variants, while stance, quality and accountability remain with communications professionals.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Press officers and PR managers
  • Content marketing managers
  • Editors and copywriters
  • Internal communications teams
  • SEO and corporate publishing leads

Typical challenges we address

  • Producing high-quality expert content with little time and many review rounds
  • Drafting press releases and statements quickly and precisely
  • Repurposing content for search, social media and newsletters
  • Continuously monitoring and assessing media coverage and the topic landscape

What you will be able to do

  • You commission data analyses and file tasks from Claude Code in plain language.
  • You clean and combine Excel and CSV data and check the results for plausibility.
  • You automate recurring document and reporting tasks with reusable instructions.
  • You have small internal helper tools built and refine them step by step.
  • Develop content strategies and high-quality copy for different formats with AI support.
  • Produce press releases, Q&As and holding statements faster while checking facts systematically.
  • Automate media monitoring and content repurposing while respecting copyright and media law.

Course outline

Day 1

Module 1 Getting started without coding skills
  • What a coding agent is and what it is allowed to do on your computer
  • Launching Claude Code and setting up a protected working folder
  • Describing tasks in everyday language: goal, input files, expected result
  • Understanding approval prompts and consciously accepting or declining them
Module 2 Analysing data in Excel and CSV files
  • Cleaning exports: duplicates, date formats, missing values
  • Combining several tables and calculating key figures
  • Producing charts and summaries as Excel files or images
  • Sanity-checking results with spot checks and cross-calculations
Module 3 Automating documents and routine tasks
  • Generating reports, minutes and mail merges from templates and data
  • Renaming, sorting and converting files automatically
  • Saving recurring procedures as reusable instructions
  • Writing a simple team guide in CLAUDE.md
Module 4 Building small scripts and internal tools
  • From idea to working helper: stating requirements clearly
  • Having simple input forms or local web interfaces created
  • Improving step by step: describing problems instead of debugging yourself
  • Documenting results so colleagues can use them

Day 2

Module 5 Working safely and responsibly
  • Handling personal and confidential data correctly
  • Limiting permissions and working only in approved folders
  • Recognising limits: when a tool should be handed over to IT
  • Coordinating with IT, data protection and business owners
Module 6 Hands-on project: your own solution for Content & PR
  • Press release assistant – An app with fields for facts, quotes and contacts that produces a structured draft with headline variants and boilerplate.
  • Content repurposing tool – An internal tool that ingests long-form content and generates format-specific extracts for the blog, newsletter and social networks.
  • Press review dashboard – A dashboard that sorts media mentions by outlet, sentiment and topic and creates a short summary for the leadership team.
Module 7 Data protection, quality & transfer to daily work
  • AI-supported communication must respect copyright, quotation rules and personality rights; quotes must never be invented and must be approved by the person quoted. Confidential information such as unpublished financial results belongs only in approved AI environments, and the EU AI Act's transparency duties apply to AI-generated text on matters of public interest.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Topic research and content strategy

An AI assistant analyses search intent, customer questions and industry trends, clusters topics and proposes a content plan with formats, audiences and key messages for the team to prioritise.

Press release drafts

From facts, quotes and background information, AI produces an inverted-pyramid draft including headline variants, boilerplate and a short version for social media.

Articles and white papers

AI creates outlines, summarises expert interviews, drafts individual sections and checks readability, flow and consistent use of technical terms, before subject matter experts sign off the content.

Content repurposing

A white paper or webinar is turned into blog posts, LinkedIn posts, newsletter sections and FAQ entries, each with adapted length, tone and call to action.

Media monitoring insights

Automations collect online media mentions; AI summarises tone, key statements and relevant journalists and drafts a daily or weekly press review.

Crisis and Q&A preparation

AI helps anticipate critical questions, draft Q&A documents and holding statements and run through crisis communication scenarios, which are then agreed with management and legal.

Possible hands-on projects

Press release assistant

An app with fields for facts, quotes and contacts that produces a structured draft with headline variants and boilerplate.

Content repurposing tool

An internal tool that ingests long-form content and generates format-specific extracts for the blog, newsletter and social networks.

Press review dashboard

A dashboard that sorts media mentions by outlet, sentiment and topic and creates a short summary for the leadership team.

Prerequisites

No programming knowledge is needed; confident use of Excel, files and folders on your own computer is sufficient. You work in communications, PR or content marketing and have experience in professional writing.

Technical requirements

Your own laptop with admin rights, Git, a Node.js runtime and an up-to-date editor; a Claude subscription or Anthropic API access is required for the exercises.

Data protection & compliance

AI-supported communication must respect copyright, quotation rules and personality rights; quotes must never be invented and must be approved by the person quoted. Confidential information such as unpublished financial results belongs only in approved AI environments, and the EU AI Act's transparency duties apply to AI-generated text on matters of public interest.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Thu, 26 November 2026 – Fri, 27 November 2026 Online Request
  • Thu, 10 December 2026 – Fri, 11 December 2026 Berlin Request
  • Thu, 17 December 2026 – Fri, 18 December 2026 Online Request
  • Tue, 12 January 2027 – Wed, 13 January 2027 Stuttgart Request
  • Mon, 25 January 2027 – Tue, 26 January 2027 Online Request
  • Wed, 3 February 2027 – Thu, 4 February 2027 Hanover Request

Frequently asked questions

How is Claude Code different from traditional code completion?

Code completion suggests the next few lines, whereas Claude Code acts as an agent that handles whole tasks: it searches the repository, plans changes across several files, runs tests and commands, and corrects itself based on the results. You define the goal and review the outcome instead of steering every single line yourself.

Is Claude Code secure enough for enterprise use?

By default, Claude Code asks for approval before editing files or running commands. Permission rules, sandboxing, managed settings and hooks let you define precisely what the agent may do. During the course you learn to configure these mechanisms to match your security and data protection requirements and to assess risks such as prompt injection.

Does Claude Code work with my language and tech stack?

Yes. Claude Code is language-agnostic because it works with files, terminal commands and your existing build and test tooling. Whether you use Python, Java, TypeScript, Go, SAP-related code or infrastructure as code, what matters most is a well-written CLAUDE.md describing your commands and conventions. Each course variant adds the relevant domain focus.

How do we prevent false facts in AI-generated copy?

AI assistants can produce convincing but incorrect statements. Work with supplied sources as context, ask for claims to be referenced and introduce a mandatory fact check before publication. In the course we develop prompt patterns and review routines that support exactly this.

Do search engines penalise AI-generated content?

Search engines primarily assess quality, usefulness and expertise, not how content was produced. Mass-produced thin content does harm rankings, however. Content that performs well combines genuine expertise, examples and data, with AI providing structure and efficiency and experts providing substance.

How much does “Claude Code for Content and PR Teams” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 2 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

More courses for Content and PR Teams

More Claude Code courses

All 77 Claude Code courses

Claude Code · MunichClaude Code · SalzburgClaude Code · BerlinClaude Code · AugsburgClaude Code · HanoverClaude Code · BremenClaude Code · StuttgartClaude Code · KaiserslauternClaude Code · Online