Training course · AI Agents · Product Management

AI Agents for Product Managers

Agentic AI for business teams: understand AI agents, automate workflows safely and keep control with human-in-the-loop and governance.

Duration
2 days (14 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“AI Agents for Product Managers” is designed for roles such as Product managers, Product Owners in agile teams and Heads of Product and product directors and shows step by step how to use AI Agents productively, safely and transparently in Product Management – from the fundamentals to advanced workflows.

AI agents go a step beyond conventional chat assistants: they plan sub-tasks, use tools such as search, files or business applications and complete multi-step work largely on their own. Over two days you will learn how agents are built, how they differ from chatbots and traditional automation, and which tasks genuinely justify their use. Widely used platforms serve as practical examples, including Microsoft Copilot Studio, custom GPTs and Claude with projects and tool connections.

In the hands-on sessions you design agent workflows for tasks from your own area of work, from triaging requests through research and drafting to handing results over to business systems. You decide where a person reviews and approves, which permissions an agent receives and how errors are detected. A dedicated block covers governance, data protection and accountability, so that your agents not only work but remain controllable, traceable and defensible within your organisation.

Product managers connect customer needs, business goals and technical delivery. Their day revolves around discovery, prioritisation, specification and alignment with engineering, design, sales and leadership. Generative AI speeds up almost every one of these steps: it analyses customer feedback, interviews and support tickets, helps write product requirements and user stories, structures competitor analyses and prepares roadmap communication for different stakeholders. With vibe coding, product managers can build clickable prototypes themselves and test ideas before committing engineering capacity. AI agents bring together signals from analytics, CRM and feedback tools. That leaves more time for product vision, decisions and conversations with customers.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Product managers
  • Product Owners in agile teams
  • Heads of Product and product directors
  • Product marketing teams
  • UX researchers and product designers

Typical challenges we address

  • Large amounts of unstructured feedback from many channels
  • Heavy effort for specifications and stakeholder alignment
  • Prioritising under uncertainty and competing interests
  • Long lead times from idea to testable prototype

What you will be able to do

  • You can explain how AI agents are structured and clearly distinguish them from chatbots and classic automation.
  • You can select a suitable agent platform for your requirements using transparent criteria.
  • You can design an agent workflow for a real process in your area and build a working prototype.
  • You can define human-in-the-loop checkpoints, test cases and escalation rules.
  • Synthesise customer feedback and market information with AI into well-founded product decisions.
  • Produce specifications, user stories and roadmap communication faster and more precisely with AI.
  • Build clickable prototypes through vibe coding to validate ideas early with users.

Course outline

Day 1

Module 1 What makes an AI agent
  • Agent building blocks: language model, instructions, knowledge, tools and memory
  • How agents differ from chatbots, macros and classic workflow automation
  • Levels of autonomy: from suggestion-making assistants to agents that act independently
  • Realistically judging which tasks suit agents and which do not
Module 2 Platform overview: Copilot Studio, GPTs and Claude
  • Microsoft Copilot Studio: agents grounded in company data and connected to Microsoft 365
  • Custom GPTs: configuring instructions, knowledge files and actions
  • Claude with projects, knowledge bases and tool access via the Model Context Protocol
  • Selection criteria: data access, integrations, administration and licensing
Module 3 Designing and building agent workflows
  • Breaking tasks into steps and defining hand-offs between agent and human
  • Writing system instructions, examples and knowledge sources for consistent output
  • Connecting tools: search, documents, email, spreadsheets and business applications
  • Building a prototype agent for a real process from your own area
Module 4 Human-in-the-loop, quality and error handling
  • Setting approval steps, escalation rules and thresholds for human review
  • Test cases, evaluation criteria and spot checks for quality assurance
  • Common failure modes: wrong tool choice, endless loops and fabricated facts
  • Using structured user feedback to improve the agent over time

Day 2

Module 5 Governance, security and roll-out
  • Roles and responsibilities across business units, IT, data protection and works council
  • Least-privilege permissions, logging and protection against prompt injection
  • Positioning under the EU AI Act and GDPR: transparency, documentation and data flows
  • From pilot agent to production: operation, maintenance and measuring success
Module 6 Practice lab: Product Management
  • Synthesising customer feedback
  • PRDs and user stories
  • Preparing prioritisation
  • Competitor and market analysis
  • Prototypes via vibe coding
  • Roadmap and release communication
Module 7 Data protection, quality & transfer to daily work
  • Customer feedback and usage data often contain personal information and are subject to the GDPR; they should be pseudonymised before being processed in AI tools. Roadmaps and unreleased product information are trade secrets, and AI features in your own product must be assessed against the requirements of the EU AI Act.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Synthesising customer feedback

Interviews, support tickets, app reviews and surveys are grouped by theme, problem and request and turned into an opportunity overview with supporting quotes for discovery.

PRDs and user stories

Problem statement, target users and goals become drafts of product requirement documents, user stories with acceptance criteria and edge cases, refined with engineering and design.

Preparing prioritisation

AI helps score initiatives using frameworks such as RICE or Kano, surface assumptions and prepare arguments for and against options ahead of prioritisation discussions. Disagreements become easier to resolve.

Competitor and market analysis

Feature comparisons, positioning and pricing models of competitors are structured and updated regularly; claims are backed by sources and checked critically. You keep track of market moves without lengthy manual research.

Prototypes via vibe coding

Product managers use AI coding tools to build clickable prototypes and simple functional demos to test concepts with users and make requirements tangible for the team.

Roadmap and release communication

Roadmaps, release notes, internal enablement material and customer communication are tailored to the audience – technical for engineering, benefit-led for sales and customers. Every audience gets exactly what it needs.

Prerequisites

You should already use an AI assistant such as ChatGPT, Copilot or Claude on a regular basis. No programming skills are required. Experience in product management or as a Product Owner; no programming skills required.

Technical requirements

You will need a laptop with an up-to-date browser. Ideally you have access to at least one agent platform such as Copilot Studio, ChatGPT with GPTs or Claude; practice accounts can be provided if needed.

Data protection & compliance

Customer feedback and usage data often contain personal information and are subject to the GDPR; they should be pseudonymised before being processed in AI tools. Roadmaps and unreleased product information are trade secrets, and AI features in your own product must be assessed against the requirements of the EU AI Act.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Wed, 25 November 2026 – Thu, 26 November 2026 Online Request
  • Tue, 8 December 2026 – Wed, 9 December 2026 Bremen Request
  • Wed, 20 January 2027 – Thu, 21 January 2027 Salzburg Request
  • Tue, 2 February 2027 – Wed, 3 February 2027 Online Request
  • Thu, 18 February 2027 – Fri, 19 February 2027 Kaiserslautern Request
  • Wed, 3 March 2027 – Thu, 4 March 2027 Online Request

Frequently asked questions

Do I need programming skills to build AI agents?

No. The platforms used on the course rely on visual interfaces, plain-language instructions and ready-made connectors. You learn to specify agents precisely from a business perspective, connect tools and test workflows. Where deeper technical integration would be needed, you will know which requirements to put to your IT team.

Which platform will we use during the course?

The course is vendor-neutral and uses Microsoft Copilot Studio, custom GPTs and Claude as examples. You build your prototype on the platform that is available or planned in your organisation. The principles of workflow design, control and governance you learn carry over to other agent solutions as well.

How do I stop an agent from acting without control?

Through deliberate design: agents receive only the minimum permissions they need, critical actions such as sending, booking or deleting require human approval, and every step is logged. In addition, you define test cases and escalation rules. These are exactly the control mechanisms you develop for your own use case during the course.

Can AI make product decisions?

No, but it improves the basis for them. AI condenses feedback, surfaces assumptions and prepares options. Product vision, weighing trade-offs and accountability for decisions remain with product management. In the course you use AI deliberately as an analysis and sparring partner without giving up critical judgement.

How far can I get with vibe-coded prototypes?

Very far for clickable interfaces, simple logic and user testing – often within a few hours. Production-ready software with security, scalability and maintainability remains engineering's job. The course shows how prototypes improve collaboration with the team rather than replacing it.

How much does “AI Agents for Product Managers” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 2 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

More courses for Product Managers

More AI Agents courses

All 45 AI Agents courses

AI Agents · MunichAI Agents · SalzburgAI Agents · BerlinAI Agents · AugsburgAI Agents · HanoverAI Agents · BremenAI Agents · StuttgartAI Agents · KaiserslauternAI Agents · Online