Training course · Microsoft 365 Copilot · E-Commerce

Microsoft 365 Copilot for E-Commerce Teams

Use Microsoft 365 Copilot and Copilot Chat in Word, Excel, PowerPoint, Outlook and Teams productively, securely and in line with permissions.

Duration
1 day (7 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“Microsoft 365 Copilot for E-Commerce Teams” is designed for roles such as E-commerce managers and shop owners, Marketplace and category managers and Product data and PIM managers and shows step by step how to use Microsoft 365 Copilot productively, safely and transparently in E-Commerce – from the fundamentals to advanced workflows.

Microsoft 365 Copilot brings AI right into the applications where your daily work happens: Word, Excel, PowerPoint, Outlook and Teams. What sets it apart from publicly available chatbots is its grounding in your organisation's data via Microsoft Graph – Copilot can draw on the emails, meetings, chats and documents you already have access to. In this practical day you learn to use that connection deliberately: drafting content from existing files, summarising inboxes and long threads, following up on meetings and generating presentations from Word documents.

You also learn how the licensed Copilot differs from Copilot Chat, when web-grounded and when work-grounded answers make sense, and how to use both prebuilt and your own agents. A central topic is the permission model: Copilot only surfaces what you are allowed to see, so sharing settings in SharePoint, OneDrive and Teams directly determine the quality and security of results. You leave with tested prompts for every Office application and a clear understanding of responsible use within your tenant.

In e-commerce, every product page, search query and customer enquiry counts. Generative AI opens up new possibilities for online retailers and brands: AI assistants create and optimise product descriptions, translate catalogues, structure product attributes, analyse customer reviews and support marketplace listings. Automation and AI agents maintain product data, monitor prices and stock, answer routine questions and prepare campaigns for sales events. Shop analytics also become more accessible, because questions about conversion, baskets and returns can be asked in natural language. Success requires clean product data, clear quality rules for generated copy and compliance with the many information obligations in online retail. Then AI becomes a lever for visibility, conversion and efficient operations.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • E-commerce managers and shop owners
  • Marketplace and category managers
  • Product data and PIM managers
  • Digital marketing and SEO specialists
  • Founders and owners of online shops

Typical challenges we address

  • Keeping thousands of product records complete, consistent and multilingual
  • Increasing visibility in search engines and on marketplaces
  • Analysing and handling returns, reviews and customer enquiries efficiently
  • Delivering sales events and range changes with limited resources

What you will be able to do

  • You use Copilot in Word, Excel, PowerPoint, Outlook and Teams for your recurring tasks.
  • You write prompts that draw on existing files, emails and meetings as context.
  • You distinguish between Microsoft 365 Copilot and Copilot Chat and choose the right mode.
  • You use prebuilt agents and create a simple agent of your own for your team.
  • Create and maintain product content efficiently, in several languages and at consistent quality with AI.
  • Analyse shop, review and returns data with AI and derive concrete actions.
  • Design AI-supported shop processes in compliance with consumer protection and data protection law.

Course outline

Module 1 Copilot fundamentals and Microsoft Graph
  • Microsoft 365 Copilot and Copilot Chat: capabilities and licensing
  • Grounding in organisational data through Microsoft Graph
  • Switching between web and work context and referencing specific files
  • Prompt structure with goal, context, source and expectations
Module 2 Word and PowerPoint
  • Drafting from existing documents, notes and emails
  • Rewriting, shortening, adjusting tone and summarising text
  • Generating presentations from Word documents or outlines
  • Refining slides, adding speaker notes and sharpening key messages
Module 3 Excel and data analysis
  • Querying tables, spotting trends and highlighting outliers
  • Getting suggestions for formulas, calculated columns and conditional formatting
  • Creating charts and pivot analyses from natural language
  • Sanity-checking results and ensuring data quality
Module 4 Outlook, Teams and agents
  • Summarising long email threads and drafting replies
  • Summarising Teams meetings and extracting action items and open questions
  • Using Copilot Pages and Notebooks for collaborative work
  • Using prebuilt agents and creating your own with Agent Builder
Module 5 Permissions, data protection and governance
  • The permission model: Copilot only shows what you can access
  • Identifying oversharing in SharePoint, OneDrive and Teams
  • Sensitivity labels, data boundaries and GDPR considerations
  • Usage policies, team adoption and measuring impact
Module 6 Practice lab: E-Commerce
  • Product description generation
  • Product data enrichment
  • Catalogue translation
  • Reviews and return reasons
  • Marketplace listing optimisation
  • Natural language shop analytics
Module 7 Data protection, quality & transfer to daily work
  • Online retail is subject to extensive consumer information duties, price indication rules, unfair competition law for product claims and the Digital Services Act for platforms; AI-generated copy must not contain misleading statements. Customer data from orders and reviews must be processed in line with the GDPR.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Product description generation

Using manufacturer data, attributes and brand guidelines, AI creates search-friendly product copy, bullet points and meta descriptions, which the team spot-checks and approves.

Product data enrichment

AI extracts attributes such as material, dimensions or compatibility from data sheets, normalises spelling and assigns products to the right category to improve filters and on-site search.

Catalogue translation

Product copy is translated and localised for new markets using a glossary for brand terms and units, with native-speaker review for key pages.

Reviews and return reasons

Customer reviews and return reasons are clustered by topics such as fit, quality or delivery, so buying, product development and content teams can make targeted improvements.

Marketplace listing optimisation

AI adapts titles, bullet points and keywords to the requirements of individual marketplaces and checks listings for missing mandatory information or policy violations.

Natural language shop analytics

Exports from the shop system and web analytics are analysed with AI, for example conversion rate by category, basket abandonment or best-sellers, including hypotheses for optimisation tests.

Prerequisites

Confident everyday use of Word, Excel, PowerPoint, Outlook and Teams; no prior AI knowledge is required. You work in an online shop, on marketplaces or in digital retail and have a basic understanding of your shop system.

Technical requirements

A laptop with access to Microsoft 365 via your work account; a Microsoft 365 Copilot licence is ideal for all exercises, while Copilot Chat covers part of the content.

Data protection & compliance

Online retail is subject to extensive consumer information duties, price indication rules, unfair competition law for product claims and the Digital Services Act for platforms; AI-generated copy must not contain misleading statements. Customer data from orders and reviews must be processed in line with the GDPR.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Thu, 26 November 2026 Online Request
  • Wed, 2 December 2026 Kaiserslautern Request
  • Mon, 7 December 2026 Online Request
  • Wed, 16 December 2026 Bremen Request
  • Wed, 20 January 2027 Online Request
  • Thu, 28 January 2027 Salzburg Request

Frequently asked questions

What is the difference between Microsoft 365 Copilot and Copilot Chat?

Copilot Chat is available to many work accounts without an additional licence and answers mainly from web content and uploaded files. The licensed Microsoft 365 Copilot also reaches your emails, meetings and documents through Microsoft Graph and is built directly into Word, Excel, PowerPoint, Outlook and Teams.

Can Copilot see my colleagues' confidential files?

Copilot respects existing permissions and only surfaces content you can already access yourself. Problems arise when files are shared too broadly – with the entire organisation, for instance. In the course you learn how to spot such oversharing and how to fix it properly together with your IT team.

Do I need prompting experience for this course?

No. We start with the fundamentals of good prompts and practise them directly in the Office applications. What matters is that you are comfortable using Word, Excel, PowerPoint, Outlook and Teams day to day. Everything else – from referencing files to working with agents – we build up step by step through realistic tasks.

Does AI-generated product copy hurt SEO?

Not if it is helpful and unique. The problem is interchangeable copy that merely rephrases manufacturer information. Precise attributes, usage examples, answers to frequent customer questions and a quality check produce copy that convinces search engines and shoppers alike. We practise exactly these prompting and review routines.

Who is liable for errors in AI-generated copy?

The retailer is liable for all product information, regardless of how it was created. Incorrect dimensions, materials or efficacy claims can lead to legal warnings. AI copy should therefore be based only on verified product data, and sensitive claims such as health or environmental statements should be approved separately.

How much does “Microsoft 365 Copilot for E-Commerce Teams” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 1 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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