Training course · Make · Customer Service

Make for Customer Service Teams

Automation with Make (formerly Integromat) and AI modules: build scenarios, routers and AI steps while keeping data protection in check.

Duration
2 days (14 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“Make for Customer Service Teams” is designed for roles such as First and second-level service agents, Team leads and service managers and Knowledge managers and service trainers and shows step by step how to use Make productively, safely and transparently in Customer Service – from the fundamentals to advanced workflows.

Make, formerly known as Integromat, is a visual automation platform that lets you connect applications and automate recurring processes without writing code. Over two days you will learn to build scenarios systematically, from triggers and modules through routers and filters to iterators, aggregators and data stores. You will understand how data flows through a scenario, how to reshape it with functions and how to keep an eye on operations consumption.

The second focus is AI. You connect language models through Make’s AI modules and provider integrations to classify text, extract information from emails and documents, draft replies or enrich content. You learn to catch errors with error handlers, test scenarios and document them clearly. Finally, you address data protection topics such as hosting region, data processing agreements and data minimisation, so that your automations can be run safely within your organisation.

Customer service teams are the voice of the company: they answer questions, solve problems and have a major influence on customer satisfaction. Generative AI is changing service in many ways. AI assistants suggest replies to tickets and emails, summarise long conversation histories, translate enquiries and search knowledge bases in seconds. AI agents and chatbots answer routine requests around the clock and hand complex cases over to agents with full context. Automation classifies requests, sets priorities and detects sentiment. This gives service staff more time for demanding cases and empathetic conversations. The prerequisites are a well-maintained knowledge base, clear escalation rules, transparency towards customers and careful handling of the personal data in every ticket.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • First and second-level service agents
  • Team leads and service managers
  • Knowledge managers and service trainers
  • Customer success managers
  • Contact centre and service process owners

Typical challenges we address

  • Handling high ticket volumes while maintaining response quality
  • Keeping knowledge up to date and quickly accessible for everyone
  • Onboarding new staff quickly
  • Handling customer requests consistently across languages and channels

What you will be able to do

  • You can build Make scenarios independently using triggers, routers, filters and data transformations.
  • You can process lists and records with iterators, aggregators and data stores.
  • You can integrate AI modules for classification, extraction and text generation into your processes.
  • You can safeguard scenarios with error handlers, validation and human approval.
  • Use AI for reply suggestions, summaries and ticket routing in your service process.
  • Build an AI-ready knowledge base and define clear escalation rules for chatbots.
  • Deploy AI in customer service transparently and in compliance with data protection rules.

Course outline

Day 1

Module 1 Fundamentals: scenarios, modules and data flow
  • Interface layout, scenario editor and execution history
  • Triggers, actions and searches: module types and their role in a scenario
  • Understanding bundles, mapping and data types and using them deliberately
  • Choosing between schedules, webhooks and instant triggers
Module 2 Logic: routers, filters, iterators and aggregators
  • Using routers and filters for branching and conditional flows
  • Splitting lists with iterators and combining them with aggregators
  • Applying text, date and maths functions to transform data
  • Using data stores and variables for interim values and duplicate checks
Module 3 AI building blocks in Make
  • Connecting language models via AI modules and provider integrations
  • Automating classification, structured data extraction and text generation
  • Building prompts from scenario variables and processing output as JSON
  • Combining AI agents in Make with tools and scenarios as actions
Module 4 Integrations, error handling and testing
  • Connecting common business applications and any API via the HTTP module
  • Applying error handlers such as Resume, Ignore, Break and Rollback
  • Validating AI output and routing unusable results to a person
  • Testing scenarios, optimising operations and documenting them for the team

Day 2

Module 5 Data protection, governance and operations
  • Assessing hosting region, data processing agreements and data flows to AI providers
  • Applying data minimisation and pseudonymisation within scenarios
  • Managing connections, teams and permissions across the organisation
  • Defining approval steps, monitoring and ownership for live operation
Module 6 Practice lab: Customer Service
  • Reply suggestions
  • Ticket classification and routing
  • Case summaries
  • Knowledge base building
  • Self-service assistant
  • Quality analysis and coaching
Module 7 Data protection, quality & transfer to daily work
  • Tickets contain personal data, so processing them in AI tools requires a GDPR-compliant data processing agreement; under the EU AI Act chatbots must be clearly identifiable as AI. If conversations are recorded or agent performance data analysed, works councils must be involved, for example under the German Works Constitution Act.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Reply suggestions

An AI assistant analyses the request, searches knowledge articles and past resolutions and suggests a reply in the company's tone of voice, which agents adapt and send.

Ticket classification and routing

Incoming requests are automatically categorised by topic, product, urgency and sentiment and routed to the right team, with critical cases prioritised.

Case summaries

Long email threads, chat logs or call notes are condensed into a short summary of the problem, steps taken and open issue, ideal for handovers and escalations.

Knowledge base building

From resolved tickets and expert knowledge, AI drafts knowledge articles and FAQs, spots documentation gaps and keeps existing articles up to date with suggested changes.

Self-service assistant

An AI-powered chat answers frequent questions based on approved content, collects structured information for complex cases and hands them over to agents with context.

Quality analysis and coaching

AI reviews ticket samples against defined quality criteria, identifies recurring customer issues and gives team leads pointers for coaching and process improvement.

Prerequisites

You should be comfortable with common office and cloud applications and have some experience with AI assistants. No programming skills are required. You work in customer service or customer success and know the ticketing or CRM systems your team uses.

Technical requirements

You will need a laptop with an up-to-date browser and a Make account; the free plan covers most exercises. API access for a language model is set up together during the course.

Data protection & compliance

Tickets contain personal data, so processing them in AI tools requires a GDPR-compliant data processing agreement; under the EU AI Act chatbots must be clearly identifiable as AI. If conversations are recorded or agent performance data analysed, works councils must be involved, for example under the German Works Constitution Act.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Tue, 24 November 2026 – Wed, 25 November 2026 Online Request
  • Mon, 30 November 2026 – Tue, 1 December 2026 Hanover Request
  • Tue, 15 December 2026 – Wed, 16 December 2026 Online Request
  • Thu, 14 January 2027 – Fri, 15 January 2027 Online Request
  • Tue, 26 January 2027 – Wed, 27 January 2027 Munich Request
  • Thu, 11 February 2027 – Fri, 12 February 2027 Online Request

Frequently asked questions

Is Make the same as Integromat?

Yes. Integromat was renamed Make and substantially developed along the way. The core principle of visual scenarios made of connected modules remains, while a redesigned interface, many new integrations and AI building blocks have been added. If you used Integromat in the past, you will quickly feel at home and discover the new capabilities on the course.

How do I keep operation costs under control?

Every module that runs consumes operations or credits, and AI calls also use quota with the respective model provider. On the course you learn to design scenarios so that filters apply early, unnecessary runs are avoided and data is processed in batches. This keeps your automations economical and predictable as volumes grow.

Can Make be used in a GDPR-compliant way?

In principle yes, provided you set up the framework deliberately. This includes choosing the hosting region, signing a data processing agreement, reviewing connected AI services and applying data minimisation. On the course you work through these points with a checklist and learn to filter or pseudonymise sensitive data within scenarios.

Will an AI chatbot replace our service team?

No. Good chatbots take care of routine questions, but complex, emotional or unusual requests need people. What matters is a smooth handover with full context. In the course we show how to define which requests are automated and when a human takes over.

How do we prevent chatbots from giving wrong answers?

Restrict the chatbot to verified knowledge content, show sources and define topics that are always handed to agents, such as legal questions or cancellations. Regular reviews and tests with real requests keep quality high over time. Clear feedback loops from agents help close knowledge gaps quickly.

How much does “Make for Customer Service Teams” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 2 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

More courses for Customer Service Teams

More Make courses

All 45 Make courses

Make · MunichMake · SalzburgMake · BerlinMake · AugsburgMake · HanoverMake · BremenMake · StuttgartMake · KaiserslauternMake · Online