Professional training – Design & Media

Developing Corporate Design

Hands-on Developing Corporate Design course: you work on Brand analysis and positioning, Logo development and variants and Color palette and typography and take away knowledge you can apply right away.

Duration
6 hours, one session
Level
Intermediate
Format
Online or on-site
Language
German or English
Certificate
Certificate of attendance

Overview

In “Developing Corporate Design” we combine fundamentals and practice: you get to know Brand analysis and positioning, Logo development and variants and Color palette and typography, apply what you learn in exercises and receive templates and checklists for your own use.

Good design combines craft with tool mastery: anyone who uses Developing Corporate Design confidently saves production time, avoids print and export errors and delivers consistent results. Our courses connect software features with design fundamentals such as grid, color, typography and composition. You work on practical tasks such as brochures, social media visuals, product photos, video edits or interface drafts, and learn efficient habits with shortcuts, templates and non-destructive workflows. You receive exercise files and checklists for daily use. Delivered online or on site, at a fixed price per participant.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Focus areas of the course

Brand analysis and positioningLogo development and variantsColor palette and typographyImagery and design gridStyle guide and brand assetsRollout across print, web and social media

Who is this course for?

  • Marketing, communications and editorial staff with design tasks
  • Graphic designers, media designers and career changers in creative jobs
  • Freelancers, photographers and content creators
  • Managers and project leads who steer and evaluate design processes

What you will be able to do

  • You know the key topics of Developing Corporate Design – Brand analysis and positioning, Logo development and variants, Color palette and typography, Imagery and design grid, Style guide and brand assets and Rollout across print, web and social media – and can apply them in practice.
  • You use Developing Corporate Design confidently and efficiently for your typical tasks.
  • You create results that are technically correct and visually convincing.
  • You export and deliver files without errors for print, web and video.
  • You organize files and templates so teams can work with them consistently.

Course outline

Module 1 Interface and fundamentals of Developing Corporate Design
  • Workspace, tools and settings of Developing Corporate Design
  • File formats, resolution and color spaces
  • Building layers, objects and structure cleanly
  • Keyboard shortcuts and efficient working
Module 2 Focus areas: Developing Corporate Design
  • Brand analysis and positioning
  • Logo development and variants
  • Color palette and typography
  • Imagery and design grid
  • Style guide and brand assets
  • Rollout across print, web and social media
Module 3 Design and editing
  • Core features on practical examples
  • Design principles: grid, contrast, hierarchy
  • Non-destructive editing and templates
  • Spotting and fixing typical mistakes
Module 4 Export, output and collaboration
  • Export for web, print, social media or video
  • Color management and quality control
  • File organization, libraries and teamwork
  • Accessibility and licensing in view
Module 5 Practice project and workflow
  • Your own project in Developing Corporate Design from brief to delivery
  • Feedback and refinement of the result
  • Automating recurring steps
  • Personal practice plan for the coming weeks
Module 6 Transfer to your daily work
  • Exercise based on a realistic case
  • Typical mistakes and how to avoid them
  • Checklist and templates to take away
  • Open questions, outlook and resources for further learning

Prerequisites

No prior knowledge is required; confident use of a computer and file management is assumed. Advanced courses require the matching fundamentals. Basic knowledge of the topic is helpful.

Technical requirements

Laptop with sufficient performance; required software is provided as a trial version or through our training environment.

Dates & locations

For every location we suggest a date roughly four weeks ahead. Your preferred date is always possible.

  • Munich Tue, 15 December 2026 6 hrs Request
  • Salzburg Tue, 15 December 2026 6 hrs Request
  • Berlin Mon, 14 December 2026 6 hrs Request
  • Augsburg Tue, 15 December 2026 6 hrs Request
  • Hanover Fri, 11 December 2026 6 hrs Request
  • Bremen Mon, 14 December 2026 6 hrs Request
  • Stuttgart Mon, 14 December 2026 6 hrs Request
  • Kaiserslautern Thu, 10 December 2026 6 hrs Request
  • Online Tue, 15 December 2026 6 hrs Request

Frequently asked questions

Do I need my own software license for Developing Corporate Design?

Not necessarily. For the duration of the course we provide a trial version or a training environment, as far as the vendor offers one. If you are already licensed, you can use your own installation and bring your files as practice examples.

Can I bring my own projects to the Developing Corporate Design course?

Yes. We are happy to base exercises on your real tasks, such as logos, layouts or footage. Please bring only files you are allowed to share. We replace confidential content with placeholders so that all participants can work along.

How much does “Developing Corporate Design” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 6 hours of live training with a trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. For every location we suggest a date roughly four weeks ahead. In the request form you can always describe your preferred date or period in free text – we check availability and get back to you within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run the course exclusively for your team.

Can the course be tailored to our team?

Yes. Tailor-made courses cost approx. €4,500 more, depending on the topic and by arrangement. We agree content, examples and exercises with you in advance.

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