Professional training – Data Protection & Compliance

Data Protection in Marketing

Hands-on Data Protection in Marketing course: you work on Newsletters and double opt-in, Consent and legitimate interest and Lead generation and CRM and take away knowledge you can apply right away.

Duration
6 hours, one session
Level
Intermediate
Format
Online or on-site
Language
German or English
Certificate
Certificate of attendance

Overview

In “Data Protection in Marketing” we combine fundamentals and practice: you get to know Newsletters and double opt-in, Consent and legitimate interest and Lead generation and CRM, apply what you learn in exercises and receive templates and checklists for your own use.

Data protection and compliance now call for demonstrable processes rather than good intentions. Our courses translate regulatory requirements into concrete working steps: documentation, roles, risk assessment, controls and evidence. They are aimed at data protection officers, compliance teams, HR, marketing, IT and senior management. Every course works with templates, checklists and real-life case studies so you can use the results in your company straight away. We provide professional orientation and methodology but do not replace individual legal advice. Delivered online or on site at a fixed price per participant.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Focus areas of the course

Newsletters and double opt-inConsent and legitimate interestLead generation and CRMSocial media plugins and ad networksProfiling and segmentationObjection and suppression lists

Who is this course for?

  • Data protection officers and privacy coordinators
  • Compliance, risk and audit professionals
  • HR, marketing and sales departments
  • Senior management and team leaders

What you will be able to do

  • You know the key topics of Data Protection in Marketing – Newsletters and double opt-in, Consent and legitimate interest, Lead generation and CRM, Social media plugins and ad networks, Profiling and segmentation and Objection and suppression lists – and can apply them in practice.
  • You know the key requirements of Data Protection in Marketing and can place them in context.
  • You turn the requirements into traceable processes and documents.
  • You assess risks in a structured way and define suitable measures.
  • You create an action plan that can be evidenced in audits.

Course outline

Module 1 Regulatory framework of Data Protection in Marketing
  • Core obligations and terms for Data Protection in Marketing
  • Responsibilities and roles in the company
  • Distinction from related regulations
  • Typical risks of non-compliance
Module 2 Focus areas: Data Protection in Marketing
  • Newsletters and double opt-in
  • Consent and legitimate interest
  • Lead generation and CRM
  • Social media plugins and ad networks
  • Profiling and segmentation
  • Objection and suppression lists
Module 3 Implementation in processes and documentation
  • Steps from inventory to evidence
  • Templates and documentation structure
  • Assigning technical and organisational measures
  • Interfaces with IT, HR and business units
Module 4 Case studies and exercises on Data Protection in Marketing
  • Case examples from different industries
  • Completing checklists together
  • Assessing risks and prioritising measures
  • Discussing questions from your daily work
Module 5 Embedding it in the organisation
  • Training and awareness for employees
  • Controls, audits and metrics
  • Working with supervisory authorities and auditors
  • Action plan for the next 90 days
Module 6 Transfer to your daily work
  • Exercise based on a realistic case
  • Typical mistakes and how to avoid them
  • Checklist and templates to take away
  • Open questions, outlook and resources for further learning

Prerequisites

No legal background is required; experience with business processes is helpful. The course provides orientation, not legal advice for individual cases. Basic knowledge of the topic is helpful.

Technical requirements

Your own laptop with a current browser; templates, checklists and exercise material are provided digitally.

Dates & locations

For every location we suggest a date roughly four weeks ahead. Your preferred date is always possible.

  • Munich Thu, 10 December 2026 6 hrs Request
  • Salzburg Thu, 10 December 2026 6 hrs Request
  • Berlin Fri, 11 December 2026 6 hrs Request
  • Augsburg Wed, 16 December 2026 6 hrs Request
  • Hanover Mon, 14 December 2026 6 hrs Request
  • Bremen Mon, 14 December 2026 6 hrs Request
  • Stuttgart Mon, 14 December 2026 6 hrs Request
  • Kaiserslautern Thu, 10 December 2026 6 hrs Request
  • Online Fri, 11 December 2026 6 hrs Request

Frequently asked questions

Does Data Protection in Marketing include legal advice?

No. The course provides professional orientation, methodology and proven approaches so that you can implement requirements in a structured way. For binding statements on your specific situation, please consult your legal counsel or your supervisory authority.

What materials do I receive for Data Protection in Marketing?

You receive checklists, outline templates and exercise material in digital form. You can adapt them to your company and reuse them straight away. We take your industry and company size into account so that the examples fit your practice.

How much does “Data Protection in Marketing” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 6 hours of live training with a trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. For every location we suggest a date roughly four weeks ahead. In the request form you can always describe your preferred date or period in free text – we check availability and get back to you within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run the course exclusively for your team.

Can the course be tailored to our team?

Yes. Tailor-made courses cost approx. €4,500 more, depending on the topic and by arrangement. We agree content, examples and exercises with you in advance.

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