Training course · Vibe Coding · Media & Journalism

Vibe Coding for Media and Journalism

Build software in natural language: from prompt to app, rapid iteration, quality and security checks, and turning prototypes into production.

Duration
2 days (14 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

“Vibe Coding for Media and Journalism” is a hands-on course for roles such as Reporters and editors in print, online and broadcast, News desk chiefs and section editors and Social media and audience teams. Rather than learning Vibe Coding in the abstract, you work on tasks from your daily routine – with examples, exercises and templates from Media & Journalism.

Vibe coding lets business users without any programming knowledge build digital tools of their own. You describe in everyday language what a mini app, dashboard or form should do, and tools such as Lovable, Claude, ChatGPT Canvas or Replit generate a working solution. Helpers for your daily work can take shape quickly, without waiting for IT to free up capacity. This course shows you step by step how to make it work, which habits lead to good results, and what really matters along the way.

During the course you build applications drawn from your own work: a KPI overview, a data entry form, a small calculator or an automation for recurring chores. At the same time you learn to assess the risks realistically. Which data may go into such tools, who will run and maintain the solution, and when must IT be involved? With this knowledge you can create useful solutions that are accepted within the organisation and remain secure and sustainable in the long term.

Newsrooms, publishers, broadcasters and content teams are caught between economic pressure and the demands of quality journalism. Generative AI is fundamentally changing research, production and distribution. It helps reporters work through documents and datasets faster, transcribe and summarise interviews, develop headline and teaser variants, adapt stories for different channels and make archives searchable. AI agents can sort wire copy or handle monitoring tasks. At the same time, AI raises core questions: how do you safeguard accuracy, how do you make AI use transparent to your audience and how do you respect copyright? Media professionals therefore need competence in both productive use and critical verification.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Reporters and editors in print, online and broadcast
  • News desk chiefs and section editors
  • Social media and audience teams
  • Freelance journalists
  • Content and corporate publishing teams

Typical challenges we address

  • Intense time pressure alongside a growing number of channels and formats
  • Large volumes of documents, data and wire material
  • Safeguarding accuracy and credibility
  • Unresolved questions about copyright and labelling of AI content

What you will be able to do

  • You build your own mini apps, dashboards and forms through vibe coding without programming skills.
  • You describe requirements clearly enough for AI tools to produce usable solutions.
  • You improve your applications step by step and check the results for accuracy.
  • You automate simple recurring tasks in your working environment.
  • Use AI for research, transcription and production efficiently and faithfully to sources.
  • Check AI output systematically for accuracy and avoid typical pitfalls.
  • Apply rules on copyright, labelling and press ethics confidently when using AI.

Course outline

Day 1

Module 1 Understanding vibe coding as a business user
  • What vibe coding is and what you can achieve without programming skills
  • Tools at a glance: Lovable, Claude, ChatGPT Canvas, Replit and similar platforms
  • Spotting good candidates for your own tools at work
  • Realistic expectations: strengths, limits and common pitfalls
Module 2 Describing and building your own mini app
  • Capturing goal, users, inputs and desired outcome in plain words
  • Generating a first version and clicking through it together
  • Improving look, wording and flow with targeted feedback
  • Saving milestones and returning to an earlier version when things go wrong
Module 3 Dashboards, forms and calculators
  • Turning Excel or CSV data into an interactive dashboard
  • Building entry forms with required fields and plausibility checks
  • Creating calculators and decision aids for your team
  • Checking results for accuracy with test data and spot checks
Module 4 Automating routine work
  • Identifying recurring tasks that lend themselves to automation
  • Building simple automations for reports, notifications or file storage
  • Discussing connections to existing tools via approved interfaces
  • Documenting automations clearly and handing them over to colleagues

Day 2

Module 5 Risks and coordination with IT
  • Which data may and may not go into AI tools: data protection and confidentiality
  • Managing access rights, sharing settings and public links deliberately
  • Avoiding shadow IT: clarifying operation, maintenance and ownership
  • Preparing a handover to IT when a solution grows or becomes critical
Module 6 Hands-on project: your own solution for Media & Journalism
  • Quote database – A small app that stores quotes from interviews with source, date and approval status, makes them searchable and exports them for stories.
  • Story planning board – An internal tool for editorial meetings that manages story ideas, assignments, channels and publication dates in one clear overview. Status is visible to everyone.
  • Teaser workshop – A web app that generates headline and teaser variants per channel for a pasted article and automatically checks character limits.
Module 7 Data protection, quality & transfer to daily work
  • Press codes and journalistic due diligence apply unchanged: AI output must be verified and AI use made transparent to the audience in line with in-house guidelines. Copyright and related rights in source material and generated content must be respected, and source protection rules out entering confidential source information into unapproved tools.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Document research

Lengthy reports, court rulings, budgets or leaked datasets are searched and summarised with AI and checked for relevant passages – every statement is then verified against the source.

Transcribing and analysing interviews

Audio and video interviews are transcribed, key statements and quotes are highlighted and sorted by topic, so stories can be written faster and quotes attributed precisely.

Headlines and teasers

For a finished story, AI generates variants for headlines, standfirsts, social posts and push alerts that match the brand's tone and from which the editors choose.

Adapting formats

An article is turned into newsletter summaries, explainers, podcast scripts or easy-read versions without changing what it says. Editors check every version for accuracy and house style before publication.

Unlocking the archive

Archive material is tagged, summarised and made searchable so that background, timelines and earlier coverage can be retrieved quickly. Dossiers on people, places and topics stay up to date with little effort.

Supporting fact-checking

AI helps identify checkable claims in texts, formulate verification questions and point out contradictions; the verification itself is done with primary sources. Due diligence becomes more systematic.

Possible hands-on projects

Quote database

A small app that stores quotes from interviews with source, date and approval status, makes them searchable and exports them for stories.

Story planning board

An internal tool for editorial meetings that manages story ideas, assignments, channels and publication dates in one clear overview. Status is visible to everyone.

Teaser workshop

A web app that generates headline and teaser variants per channel for a pasted article and automatically checks character limits.

Prerequisites

No programming knowledge is required; confident use of a browser, office applications and spreadsheets is enough. Professional experience in journalism or editorial work; no technical background required.

Technical requirements

Your own laptop with an up-to-date browser, Git and an AI coding tool of your choice, such as an AI editor or coding agent with an active account.

Data protection & compliance

Press codes and journalistic due diligence apply unchanged: AI output must be verified and AI use made transparent to the audience in line with in-house guidelines. Copyright and related rights in source material and generated content must be respected, and source protection rules out entering confidential source information into unapproved tools.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Wed, 25 November 2026 – Thu, 26 November 2026 Online Request
  • Thu, 10 December 2026 – Fri, 11 December 2026 Bremen Request
  • Tue, 12 January 2027 – Wed, 13 January 2027 Online Request
  • Tue, 19 January 2027 – Wed, 20 January 2027 Salzburg Request
  • Wed, 27 January 2027 – Thu, 28 January 2027 Online Request
  • Thu, 4 February 2027 – Fri, 5 February 2027 Kaiserslautern Request

Frequently asked questions

Is vibe coding only suitable for quick prototypes?

Vibe coding shines with prototypes, internal tools and experiments. With the right practices, namely clear specifications, tests, reviews and sound version control, results can also be turned into production-ready applications. The course teaches you to manage that transition deliberately and to recognise early on when rebuilding is the wiser option.

Which tools are used in the course?

The course is vendor-neutral. We work with the main tool categories: AI editors such as Cursor or Windsurf, coding agents such as Claude Code or Codex, and browser-based app builders. You are welcome to use your preferred tool, as the principles of specification, iteration, quality and security apply to all of them.

How should I deal with security risks in generated code?

Generated code often contains typical weaknesses such as hard-coded credentials, missing input validation or overly open interfaces. You learn to check specifically for these patterns, build security requirements into the specification from the start, use automated scanning and require a deliberate human sign-off before every deployment.

Does AI-generated content need to be labelled?

That is determined by legislation, voluntary commitments and your organisation's guidelines. The EU AI Act sets transparency obligations for certain AI-generated content, and many newsrooms go further with their own policies. In the course we discuss when labelling is required and how to document editorial responsibility.

Can I use AI for fact-checking?

AI helps identify checkable claims and plan verification steps, but it is not a reliable source in itself. Language models can state false facts plausibly. Verification always relies on primary sources, documents and conversations. The course demonstrates a workflow that uses AI as an assistant without compromising rigour.

How much does “Vibe Coding for Media and Journalism” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 2 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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