Training course · n8n · Marketing

n8n for Marketing Teams

Workflow automation with n8n and AI: master nodes, the AI Agent node, integrations and GDPR-friendly self-hosting in practice.

Duration
2 days (14 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

This course connects n8n with the everyday processes of Marketing. Participants work on realistic scenarios and leave with prompts, workflows and checklists they can use straight away.

n8n is a flexible workflow automation platform that combines visual flows with language models and hundreds of integrations. Unlike many cloud services, n8n can also be self-hosted, so your data can stay in your own data centre or with a European hosting provider. Over two days you will learn how triggers, nodes and data flows fit together, how to transform data between applications and how to automate recurring tasks from your day-to-day work reliably.

The core of the course is the combination of automation and AI. Using the AI Agent node, chat models, memory and tools, you build workflows that classify emails, summarise documents, enrich records or answer enquiries. You learn to catch errors, test workflows and document them properly. Finally, you look at hosting options, credential management and data protection, so that your automations run stably, securely and in line with GDPR once they go into everyday operation.

Marketing teams now cover more channels, audiences and formats than ever, often on the same budget. Generative AI is fundamentally changing the work: AI assistants support market research, persona development and positioning, draft campaign concepts, landing page copy and ad variants and analyse campaign data. AI agents and automation take over routines such as adapting content for different channels, reporting or enriching leads. The value does not come from mass production but from faster testing, better personalisation and more time for strategy and creativity. Clear brand guidelines as the foundation for prompts, careful handling of customer data and editorial review keep content accurate, legally sound and on brand.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Marketing managers and heads of marketing
  • Performance and digital marketing specialists
  • Product and brand managers
  • Marketing operations and CRM owners
  • Agency staff

Typical challenges we address

  • Delivering a consistent brand message across many channels and formats
  • Testing campaigns quickly and drawing meaningful conclusions
  • Sharpening target groups and personas with data
  • Organising content production and approvals with limited resources

What you will be able to do

  • You can build n8n workflows independently using triggers, logic nodes and data transformations.
  • You can connect n8n to the applications you use every day and fall back on the HTTP Request node where needed.
  • You can use the AI Agent node and other AI building blocks for classification, extraction and summarisation.
  • You can safeguard workflows with error handling, validation and human approval steps.
  • Use AI for audience analysis, campaign concepts and copy variants within your brand guidelines.
  • Analyse campaign data with AI support and make well-founded decisions.
  • Automate marketing routines in a privacy-compliant way with clear approval steps.

Course outline

Day 1

Module 1 Fundamentals: workflows, triggers and nodes
  • Getting to know the n8n interface, canvas and execution view
  • Trigger types: schedules, webhooks, incoming email and app events
  • Understanding items and JSON data and working with expressions
  • Using core nodes such as Edit Fields, IF, Switch, Merge and Loop Over Items
Module 2 Integrations and data processing
  • Connecting common applications: email, spreadsheets, CRM, collaboration and cloud storage
  • Using the HTTP Request node for APIs without a ready-made integration
  • Creating, managing and sharing credentials securely within the team
  • Filtering, merging and reshaping data and writing it to target systems
Module 3 AI in n8n: the AI Agent node and LLM building blocks
  • Connecting chat models from different providers as well as locally hosted models
  • Configuring the AI Agent node with a system prompt, memory and tools
  • Automating classification, structured data extraction and summarisation
  • Using your own documents via vector stores for retrieval-augmented generation
Module 4 Error handling, testing and maintainability
  • Setting up error workflows, retries and failure notifications
  • Validating AI output and defining fallbacks for unusable responses
  • Working with pinned test data and tracing past executions
  • Modularising, naming and documenting workflows for colleagues

Day 2

Module 5 Self-hosting, data protection and operations
  • Cloud versus self-hosted: effort, control and licensing model compared
  • Assessing data flows to AI providers against GDPR requirements
  • Managing access rights, logging and retention of execution data
  • Adding human-in-the-loop approval steps to automated processes
Module 6 Practice lab: Marketing
  • Audiences and personas
  • Campaign concepts
  • Ad and copy variants
  • Campaign reporting analysis
  • Competitor monitoring
  • Marketing automation
Module 7 Data protection, quality & transfer to daily work
  • Marketing use of AI must comply with the GDPR and ePrivacy rules on tracking, consent and personalisation; customer data belongs only in approved tools. Unfair competition law applies to advertising claims, copyright and trademark law to generated content, and the EU AI Act's transparency duties to AI-generated media.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Audiences and personas

An AI assistant condenses market studies, customer feedback and sales notes into personas with needs, objections and buying criteria, then derives key messages and value propositions for campaigns.

Campaign concepts

From the brief, goals and budget, AI develops several campaign ideas with a central idea, channel mix, messages and KPIs, which the team evaluates, combines and refines.

Ad and copy variants

AI creates variants of headlines, ad copy, subject lines and calls to action within brand guidelines and prepares A/B tests whose results are then analysed.

Campaign reporting analysis

Exports from ad platforms, web analytics and CRM are combined, anomalies explained and recommendations drafted, so reporting meetings can focus on decisions rather than data gathering.

Competitor monitoring

AI summarises publicly available information on competitors, such as website messaging, product launches and pricing communication, and highlights differences from your own positioning.

Marketing automation

Workflows enrich new leads, segment contacts, draft personalised nurture emails and notify sales as soon as a lead meets defined qualification criteria.

Prerequisites

You should be confident with common office applications and have basic experience with AI assistants. No programming is required, although a basic grasp of structured data is helpful. You work in marketing or at an agency and understand the basics of campaign planning and digital channels.

Technical requirements

You will need a laptop with an up-to-date browser. We provide an n8n environment for the exercises, or you can use your own instance; API keys for a language model are set up together during the course.

Data protection & compliance

Marketing use of AI must comply with the GDPR and ePrivacy rules on tracking, consent and personalisation; customer data belongs only in approved tools. Unfair competition law applies to advertising claims, copyright and trademark law to generated content, and the EU AI Act's transparency duties to AI-generated media.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Tue, 24 November 2026 – Wed, 25 November 2026 Online Request
  • Thu, 3 December 2026 – Fri, 4 December 2026 Hanover Request
  • Tue, 15 December 2026 – Wed, 16 December 2026 Online Request
  • Thu, 21 January 2027 – Fri, 22 January 2027 Munich Request
  • Mon, 1 February 2027 – Tue, 2 February 2027 Online Request
  • Wed, 17 February 2027 – Thu, 18 February 2027 Stuttgart Request

Frequently asked questions

Do I need to code to work with n8n?

No. Most workflows are built visually by connecting nodes. During the course you also learn simple expressions to reference and reshape data precisely. A Code node is available for special cases but is not essential. A logical understanding of processes and data fields is entirely sufficient to get started.

Why is n8n attractive from a European data protection perspective?

n8n can be self-hosted, for instance on your own servers or with a European hosting provider. This keeps you in control of where workflow and execution data is stored. What still matters is which data you send to external AI services. On the course you learn to assess these data flows and, where appropriate, connect locally hosted models.

How does n8n differ from Make or Power Automate?

All three automate processes across applications. n8n stands out for its self-hosting option, its fair-code licensing and particularly flexible AI building blocks such as the AI Agent node. Make offers a very approachable cloud interface, while Power Automate excels at deep Microsoft integration. The course puts these differences into context for typical scenarios.

How do we keep AI-generated content on brand?

Start with well-documented brand guidelines covering tone of voice, sample copy and banned terms, and provide them as context to AI assistants. Combined with reusable prompt templates and editorial approval, this produces consistent copy. In the course we build such templates together for your channels.

Who owns the rights to AI-generated content?

Purely machine-generated content is generally not protected by copyright in many jurisdictions, including Germany, whereas works substantially shaped by people can be. You also need to check that outputs do not infringe third-party rights such as trademarks or well-known imagery. We discuss practical rules for approval and labelling.

How much does “n8n for Marketing Teams” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 2 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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