Training course · Claude Code · Sales

Claude Code for Sales Teams

Agentic coding with Claude Code in the terminal and IDE: CLAUDE.md, subagents, hooks, MCP, CI pipelines and secure permissions.

Duration
2 days (14 hrs)
Format
Online or on-site
Language
German or English
Participants
open dates or exclusive for your team
Certificate
Certificate of attendance

Overview

This course connects Claude Code with the everyday processes of Sales. Participants work on realistic scenarios and leave with prompts, workflows and checklists they can use straight away.

Claude Code is not only for professional developers. Business users with no programming background can use it to analyse data, clean up Excel and CSV files, generate reports or build small internal tools, all in plain language. You describe what should happen, and Claude Code writes and runs the necessary scripts itself. This course variant shows you how to put these capabilities to work in your daily job without needing to understand code, and how to check the results reliably before anyone relies on them.

You will work through realistic office scenarios: merging exports from several systems, producing analyses with charts, generating documents and mail merges automatically, or turning repetitive file chores into a single command. Working safely is a central theme: which data may be processed, how you stay in control of approvals, and when to involve your IT department. The result is a set of useful helpers that take load off your team while remaining transparent and easy to hand over.

In sales, the quality of preparation and customer communication decides whether a deal closes. Generative AI helps sales teams spend more time with customers and less on admin. AI assistants research companies and contacts from public sources, prepare call guides, draft personalised emails, summarise meeting notes and create proposal drafts. AI agents and automation maintain CRM data, prioritise leads and remind reps about follow-ups. For sales leaders, pipeline analysis and forecasting become faster and more transparent. The key is to use AI to support genuine relationships rather than mass, impersonal outreach. With clean CRM data, clear processes and privacy-compliant tools, AI becomes a productivity lever across the entire sales cycle.

The course is delivered live – either online in a virtual classroom or on-site in our training rooms in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart and Kaiserslautern. We can also run it exclusively for your team.

Who is this course for?

  • Account managers and key account managers
  • Business and sales development representatives
  • Sales managers and directors
  • Inside sales and sales operations
  • Pre-sales and solution consultants

Typical challenges we address

  • Finding time for research and preparation alongside day-to-day business
  • Keeping CRM data complete and up to date
  • Creating tailored proposals and tender responses quickly
  • Assessing pipeline and forecast realistically

What you will be able to do

  • You commission data analyses and file tasks from Claude Code in plain language.
  • You clean and combine Excel and CSV data and check the results for plausibility.
  • You automate recurring document and reporting tasks with reusable instructions.
  • You have small internal helper tools built and refine them step by step.
  • Prepare customer meetings faster and more thoroughly with AI.
  • Create personalised outreach, proposals and follow-ups efficiently and authentically.
  • Automate CRM maintenance and pipeline analysis in compliance with the GDPR and marketing rules.

Course outline

Day 1

Module 1 Getting started without coding skills
  • What a coding agent is and what it is allowed to do on your computer
  • Launching Claude Code and setting up a protected working folder
  • Describing tasks in everyday language: goal, input files, expected result
  • Understanding approval prompts and consciously accepting or declining them
Module 2 Analysing data in Excel and CSV files
  • Cleaning exports: duplicates, date formats, missing values
  • Combining several tables and calculating key figures
  • Producing charts and summaries as Excel files or images
  • Sanity-checking results with spot checks and cross-calculations
Module 3 Automating documents and routine tasks
  • Generating reports, minutes and mail merges from templates and data
  • Renaming, sorting and converting files automatically
  • Saving recurring procedures as reusable instructions
  • Writing a simple team guide in CLAUDE.md
Module 4 Building small scripts and internal tools
  • From idea to working helper: stating requirements clearly
  • Having simple input forms or local web interfaces created
  • Improving step by step: describing problems instead of debugging yourself
  • Documenting results so colleagues can use them

Day 2

Module 5 Working safely and responsibly
  • Handling personal and confidential data correctly
  • Limiting permissions and working only in approved folders
  • Recognising limits: when a tool should be handed over to IT
  • Coordinating with IT, data protection and business owners
Module 6 Hands-on project: your own solution for Sales
  • Account briefing app – An app that turns a company name and notes into a one-page meeting brief with questions, value arguments and next steps.
  • Objection trainer – An internal tool where sales reps practise common objections in role play and receive feedback on their answers.
  • Proposal builder – A configurator that combines approved text blocks, service descriptions and references into a formatted proposal draft that can be tailored to each customer.
Module 7 Data protection, quality & transfer to daily work
  • Customer data in sales is subject to the GDPR and to rules on unsolicited marketing by email and phone, which in Germany are particularly strict; researching and enriching personal data requires a legal basis. Confidential customer and pricing information belongs only in approved AI environments.
  • Ground rules for safe AI use in your team
  • Checking results: facts, sources, tests and the four-eyes principle
  • Personal action plan for the next 30 days
  • Open questions, outlook and resources for further learning

Practical scenarios from your field

Account research

An AI assistant summarises public information on target companies, such as annual reports, press releases and job ads, and derives likely challenges, stakeholder roles and conversation starters.

Personalised outreach

Research and product knowledge are turned into individual emails, LinkedIn messages and follow-ups that address the customer's situation instead of sending generic templates.

Call preparation and objections

AI creates call guides with discovery questions, typical objections and suitable responses and simulates sales conversations as role plays to prepare for difficult meetings.

Meeting notes and CRM updates

Notes or transcripts are turned into structured summaries with next steps, decision-makers and budget information and entered into the CRM as a draft.

Proposals and tenders

AI helps assemble proposal text, value arguments and answers to RFP questionnaires from existing content blocks and tailor them to the customer's requirements.

Pipeline analysis

CRM exports are analysed, stalled opportunities identified and forecast risks commented on, so pipeline reviews focus on concrete actions rather than on updating spreadsheets.

Possible hands-on projects

Account briefing app

An app that turns a company name and notes into a one-page meeting brief with questions, value arguments and next steps.

Objection trainer

An internal tool where sales reps practise common objections in role play and receive feedback on their answers.

Proposal builder

A configurator that combines approved text blocks, service descriptions and references into a formatted proposal draft that can be tailored to each customer.

Prerequisites

No programming knowledge is needed; confident use of Excel, files and folders on your own computer is sufficient. You work in sales or inside sales and use a CRM system in your daily work.

Technical requirements

Your own laptop with admin rights, Git, a Node.js runtime and an up-to-date editor; a Claude subscription or Anthropic API access is required for the exercises.

Data protection & compliance

Customer data in sales is subject to the GDPR and to rules on unsolicited marketing by email and phone, which in Germany are particularly strict; researching and enriching personal data requires a legal basis. Confidential customer and pricing information belongs only in approved AI environments.

Suggested dates

All dates are suggestions – your preferred date is always possible.

  • Mon, 23 November 2026 – Tue, 24 November 2026 Online Request
  • Wed, 2 December 2026 – Thu, 3 December 2026 Augsburg Request
  • Wed, 16 December 2026 – Thu, 17 December 2026 Online Request
  • Tue, 12 January 2027 – Wed, 13 January 2027 Kaiserslautern Request
  • Mon, 18 January 2027 – Tue, 19 January 2027 Online Request
  • Thu, 28 January 2027 – Fri, 29 January 2027 Bremen Request

Frequently asked questions

How is Claude Code different from traditional code completion?

Code completion suggests the next few lines, whereas Claude Code acts as an agent that handles whole tasks: it searches the repository, plans changes across several files, runs tests and commands, and corrects itself based on the results. You define the goal and review the outcome instead of steering every single line yourself.

Is Claude Code secure enough for enterprise use?

By default, Claude Code asks for approval before editing files or running commands. Permission rules, sandboxing, managed settings and hooks let you define precisely what the agent may do. During the course you learn to configure these mechanisms to match your security and data protection requirements and to assess risks such as prompt injection.

Does Claude Code work with my language and tech stack?

Yes. Claude Code is language-agnostic because it works with files, terminal commands and your existing build and test tooling. Whether you use Python, Java, TypeScript, Go, SAP-related code or infrastructure as code, what matters most is a well-written CLAUDE.md describing your commands and conventions. Each course variant adds the relevant domain focus.

May we use AI for automated cold outreach?

AI can prepare and personalise outreach, but the legal framework stays the same: in Germany, marketing emails generally require prior consent and B2B cold calling at least presumed consent. We show how to integrate AI into your prospecting process in a legally sound way across your target markets.

How do we connect AI to our CRM?

Many CRM systems offer built-in AI features or interfaces that automation platforms can use to read and write data. To get started, exports and copy-and-paste workflows are often enough. In the course we discuss which level of integration suits your team and how to safeguard data quality.

How much does “Claude Code for Sales Teams” cost?

The course costs a flat €949 plus VAT per participant – whether online or on-site. This includes 2 training day(s) with a live trainer, course materials, a lab environment and a certificate of attendance.

Can I suggest my own date?

Yes. Our suggested dates are just a guide. In the request form you can always describe your preferred date or period in free text – we check availability and confirm within one working day.

Is the course online or on-site?

Both are possible: live online in a virtual classroom or on-site in Munich, Salzburg, Berlin, Augsburg, Hanover, Bremen, Stuttgart or Kaiserslautern. We can also run the course exclusively for your team.

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